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Cooler Screens

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"In-store advertising using digital screens and data."

This company provides digital screens for retail stores that show ads and information based on customer behavior. They use sensors, AI, and cloud technology to make shopping more engaging and efficient. Their platform offers valuable content that helps shoppers make decisions, making their experience pleasant and rewarding.
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Cooler Screens's Website Claims...
Our AI found these claims on Cooler Screens's website.
Best In-Store Technology
Cooler Screens claims that they are the technology company powering the in-store retail media revolution by providing the best in-store technology.
IoT Based Retail Solution
Cooler Screens claims that their IoT-based retail tech solution is the solution of the year in 2023, providing cutting-edge technology for retail experiences.
Superior Consumer Experience
Cooler Screens claims that their platform offers a superior in-store consumer experience that achieves better human outcomes through convenient, efficient, and rewarding experiences.
BlurbSTAR Case Study
CoolerX & Leading Adult Beverage Brand
CoolerX boosted brand engagement and increased sales effectively.
21.6%
Incremental sales lift
26.7%
Incremental transaction lift
1.
Situation
Key Player Seeks Market Domination
→
Sought to own the pregame moment
→
Expansion from TV ads to in-store
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Objective: Increase point-of-sale influence
During the Big Game weekend, a leading adult beverage brand aimed to capture the consumer pregame moment as people stocked up on supplies. Traditionally known for impactful TV commercials, they wanted a strong in-store presence to influence purchasing decisions at the point of sale. The brand faced the challenge of transitioning its successful omnichannel marketing campaigns into physical retail stores, aiming for increased visibility and dominance. Facing a saturated market, their objective was not only to maintain but grow their brand share, requiring them to engage customers more effectively than competitors.
2.
Task
Expand Into In-Store Dominance
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Develop integrated in-store strategy
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Engage consumers at decision points
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Convert awareness into purchases
The primary task for the brand was developing an integrated marketing strategy that seamlessly translated their attention-grabbing omnichannel campaigns into the retail environment. This involved creating impactful, contextually relevant brand content that would engage consumers during the crucial decision-making moment. The brand needed to transform their in-store presence to ensure consumer visibility, drive brand recall, and ultimately convert awareness into purchasing decisions. Establishing brand leadership meant outshining competitors throughout multiple retail outlets and solidifying their presence as the top choice among adult beverage consumers preparing for the game.
3.
Action
Deploy CoolerX for In-Store Brilliance
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Utilized CoolerX digital network
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Strategic, context-driven ad placements
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Optimized consumer engagement strategies
Leveraging CoolerX, formerly Cooler Screens, the brand executed a dynamic in-store campaign across a vast network of retail partners. They utilized vibrant digital displays, compelling Big Game-themed ads, and strategic placement of eye-level signage to capture shopper attention as they approached beverage aisles. Real-time, contextually-significant content was strategically shown to align with shopper needs and reflections, using attention-drawing methods like door placements and price promotions. By doing so, the brand positioned itself for impressive consumer engagement during the weekend of the Big Game, turning shopper curiosity into committed purchase habits effectively.
4.
Result
Achieved Notable Consumer Engagement
→
3M verified views captured
→
Sales lift of 8.1% achieved
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Enhanced engagement and conversion rates
The implementation of CoolerX's technology resulted in outstanding success, with over 3 million verified views during the campaign and a remarkable 8.1% incremental sales lift in a declining market. The brand saw significant lifts in both its products, with increases noted at 14.1% and 7.7% respectively. Detailed consumer insights were gathered, with average dwell time being 14 seconds per consumer, and engagement demonstrated through actions such as door openings (7.9%) and product selection (8.6%). The campaign not only met its goals but established the brand as a strong in-store contender, boosting engagement, purchase rates, and conversion.
Keywords
IN-STORE MARKETING
CONSUMER ENGAGEMENT
INCREMENTAL SALES LIFT
COOLERX
OMNICHANNEL STRATEGY
DIGITAL RETAIL MEDIA
BIG GAME CAMPAIGN
CONSUMER BEHAVIOR INSIGHT
ADULT BEVERAGE MARKETING
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1.
What specific digital shelf capabilities does your platform offer (content syndication, price monitoring, inventory tracking, competitor analysis, ratings & reviews management, etc.)?
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2.
How does your platform collect and analyze product performance data across retailer sites, marketplaces, and DTC channels?
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3.
How does your solution help optimize product content (titles, descriptions, images, A+ content) for higher conversion rates?
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4.
Does your platform provide real-time pricing and promotional tracking across retailers and marketplaces?
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5.
How does your platform manage ratings, reviews, and consumer sentiment tracking?
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6.
How does your platform integrate with our existing eCommerce and marketing stack (Shopify, Amazon Vendor Central, Google Analytics, PIM, DAM, etc.)?
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7.
Does your solution support competitor benchmarking and share-of-shelf insights?
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8.
Can your platform track inventory availability and out-of-stock alerts across retailers?
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9.
What reporting, visualization, and data export capabilities does your platform provide?
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10.
How does your platform handle compliance with retailer content requirements and syndication rules?
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Cooler Screens
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