This company focuses on detecting and preventing online fraud and bot attacks. It safeguards websites and mobile applications by identifying and blocking malicious bots that try to exploit online systems. It ensures that digital ads are viewed by real people and secures online accounts from unauthorized access. This helps businesses save on ad spending and keeps user data safe.
Detected and blocked bots, increasing digital conversion rates by 600%.
17%
Lead generation activities were identified as fraudulent.
38%
Invalid traffic originated from a specific advertising platform.
1.
Situation
A leading luxury automobile brand was facing a significant drop in its digital conversion rates. The brand suspected that fraudulent activities, particularly bad bots, were impacting their marketing efforts across multiple channels like lead generation, social media, search, mobile, and display advertising.
2.
Task
The brand needed to identify which marketing tactics and sources were being exploited by bots to contaminate their data. This entailed detecting fraudulent leads and invalid traffic to optimize their marketing strategies and reduce wasted ad spend.
3.
Action
The luxury auto brand implemented HUMAN's Data Contamination Defense, a part of the Human Defense Platform. A detection tag was placed site-wide to glean insights into their digital marketing activities. Immediate findings revealed that 17% of lead generation activities were fraudulent, and 38% of traffic from a specific ad platform was invalid.
4.
Result
Using HUMAN's insights, the luxury auto brand reallocated its marketing resources away from fraudulent sources. This led to a 600% increase in digital conversion rates and a significant reduction in wasted ad spend, saving the brand $36,000 a month.
Keywords
LUXURY AUTO BRAND CASE STUDY
HUMAN SECURITY
BOT MITIGATION
DIGITAL CONVERSION RATES
FRAUD DETECTION
DATA CONTAMINATION DEFENSE
LEAD GENERATION FRAUD
The Blurbs FAQs
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1.
What types of ad fraud does your platform detect and prevent (bot traffic, domain spoofing, click fraud, invalid traffic, etc.)?
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2.
Do you provide real-time fraud detection and automated blocking, or only post-campaign reporting?
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3.
How does your platform ensure brand safety and prevent ads from appearing in unsafe or non-brand-aligned environments?
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4.
What level of transparency do you provide into campaign data, placements, and fraud sources?
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5.
How does your platform integrate with DSPs, SSPs, ad servers, and media buying platforms?
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6.
Do you support pre-bid and post-bid verification for programmatic campaigns?
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7.
What reporting and analytics do you provide, and how frequently is data updated?
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8.
Do you offer additional services like viewability tracking, invalid click protection, or geo-fencing?
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9.
Do you provide automated dispute resolution for invalid ad spend reimbursement?
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10.
Can your solution protect against affiliate fraud and fraudulent transactions in performance marketing?
