This company uses AI to transform vast amounts of data into clear, actionable insights. It helps businesses understand consumer behavior, predict market trends, and make informed decisions in real time to stay ahead of their competition.
Gopuff used Quid's AI to gain essential consumer insights.
45%
Digital marketing drives 45% of business outcomes.
80%
80% of customers value companies that understand them.
1.
Situation
Gopuff, an instant-needs delivery service, was experiencing tremendous growth and needed to gain a better understanding of their expanding global audience's nuanced needs and preferences. They primarily relied on transactional data, focus groups, and survey responses but lacked a robust and scalable insight mechanism that could reveal the deeper, unbiased emotions and emerging trends of their diverse customer base.
2.
Task
Sara Fogel, Director of Consumer Engagement at Gopuff, needed to find a solution to capture comprehensive consumer context that would assist in making informed strategic decisions. This solution should provide scalable, unbiased insights and predict emerging preferences to ensure Gopuff's offerings resonated with consumers on a global level, not just within the U.S.
3.
Action
Gopuff partnered with Quid, a company that utilizes Generative AI to provide deep insights into consumer behavior. Quid's platform allowed Gopuff to capture and analyze massive amounts of consumer data through segmentation, sentiment analysis, and trend identification. This process involved extracting emotions from diverse conversations happening worldwide, which enabled Gopuff to understand the nuanced needs of their global client base better.
4.
Result
The collaboration with Quid resulted in Gopuff being able to revalidate their consumer-first approach as a key differentiator. They uncovered nuanced consumer needs from vast data sets and captured powerful proof points to share with stakeholders. The use of Quid’s diverse analysis and reporting functions positioned Gopuff to manage increasing data complexity effectively and take meaningful actions based on valuable insights drawn from the expansive online landscape.
Keywords
MARTECH
CONSUMER INSIGHTS
UNBIASED DATA
GENERATIVE AI
SENTIMENT ANALYSIS
TREND IDENTIFICATION
GOPUFF
QUID AI SUITE
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