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Stylitics

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"Automates outfit styling for online retailers to boost sales"

Stylitics is a tech firm specializing in digital merchandising for retail. They help retailers increase order size, conversion rate, and customer loyalty by providing automated outfitting and style advice tools. Their service also includes converting existing catalogs and images into a database of inspiring content.
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BlurbSTAR Case Study
Stylitics & Puma
AI-styling fuels Puma's customer engagement and sales growth.
3%
Increase in Average Order Value
235%
Increase in Conversion Rates
1.
Situation
Puma's Online Sales Challenge
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Puma faced 'inspirational clickbait' issues.
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Needed to improve ecommerce experience.
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Sought personalized shopping journeys.
As an online retailer, Puma was struggling with the issue of 'inspirational clickbait,' where enticing visual content was leading to a lackluster ecommerce experience. The challenge was to transform this into a truly personalized and satisfying shopping journey for their customers.
2.
Task
Partner with Stylitics
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Puma sought enhanced customer engagement.
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Stylitics provided AI-powered styling solutions.
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Focus on inspirational and personalized shopping.
Puma needed a solution to enhance customer engagement and boost sales. They partnered with Stylitics to leverage its AI-powered styling platform to provide inspirational product bundling, visual shopping, and personalized product recommendations.
3.
Action
Implement AI-Powered Solutions
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Implemented AI-powered styling platform.
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Used Computer Vision AI.
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Provided personalized product recommendations.
Over the course of a three-year partnership, Stylitics implemented its advanced AI-powered styling platform for Puma. This included inspirational product bundling, using Computer Vision AI for visual shopping, and offering personalized product recommendations for each shopper.
4.
Result
Significant Sales Improvement
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Average order value increased by 3%.
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Conversion rates increased by 235%.
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Session duration increased by 334%.
Through Stylitics' AI-powered styling, Puma experienced significant improvements. Average order value increased by over 3%, conversion rates rose by 235%, and session duration improved by 334%. This partnership effectively turned visual content into genuine shopping engagement.
Keywords
AI-POWERED STYLING
INSPIRATIONAL PRODUCT BUNDLING
VISUAL SHOPPING
PERSONALIZED PRODUCT RECOMMENDATIONS
ECOMMERCE EXPERIENCE
CUSTOMER ENGAGEMENT
RETAIL INNOVATION
The Blurbs FAQs
Stylitics hasn't answered their category questions yet.
1.
What’s the average percentage of PDPs that show off an outfit across your customers?
Stylitics has not completed their Blurbs FAQs
2.
How often do products in outfits go out of stock, and how quickly do they get swapped out?
Stylitics has not completed their Blurbs FAQs
3.
Can you sprinkle in real-time personalization to tweak the recommendations on the fly?
Stylitics has not completed their Blurbs FAQs
4.
How do you keep tabs on stock, and can you update outfits in real-time when something’s sold out?
Stylitics has not completed their Blurbs FAQs
5.
Can you spot when a product is lagging behind and give it a boost by featuring it in more outfits? How do you make sure this doesn’t hurt overall revenue?
Stylitics has not completed their Blurbs FAQs
6.
Can you make sure outfits only include products from the same warehouse or fulfillment center? What about prioritizing items from the closest warehouse to the customer?
Stylitics has not completed their Blurbs FAQs
7.
Where does your tech plug into the retailer’s world?
Stylitics has not completed their Blurbs FAQs
8.
How do you keep certain brands separate and make sure outfits don’t mix and match brands, teams, or seasons that shouldn’t be blended?
Stylitics has not completed their Blurbs FAQs
9.
Are you able to use a specific brands aesthetic vs the retailers aesthetic for certain outfits?
Stylitics has not completed their Blurbs FAQs
10.
Can you detect when a product is performing behind plan and push that into more outfits?
Stylitics has not completed their Blurbs FAQs
Stylitics
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