This tool uses AI to sort, manage, and visualize complex marketing data. It allows marketers to better understand their data, optimize their spending, and make faster decisions. It requires no coding, integrates easily with existing systems, and automates data organization and correction processes.
Tracer unified Papa John's media data, saving time and money.
12%
Saved in Agency Fees, which was reinvested into media.
50M+
Unique Rows of Data Ingested.
1.
Situation
Papa John's faced challenges in consolidating their paid media data across global and local agencies, managing over 5,500 locations worldwide without a unified platform.
2.
Task
Papa John's needed a streamlined, time-efficient solution to aggregate media data from multiple sources, ensuring a single source of truth for accurate and timely reporting.
3.
Action
Tracer integrated all data sources, creating cross-agency dashboards. They automated data pulls from 100+ sources daily, ingested 50M+ unique rows to date, providing localized and national data views.
4.
Result
The integration saved 10+ hours weekly, allowing for a 12% reinvestment of agency fees into media. The platform now supports 88 brand and agency users regularly.
Keywords
MEDIA AGGREGATION
CROSS-AGENCY DASHBOARD
MARKETING DATA INTEGRATION
COST SAVINGS
TIME EFFICIENCY
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