This company creates tools for better-targeted, monetized digital audio ads, helping publishers and advertisers optimize revenue and listenership without affecting the listening experience.
Hyundai boosts awareness and leads using programmatic audio ads.
1.
Situation
Hyundai Turkiye aimed to boost brand awareness and encourage consideration for their IONIQ 6 EV through a programmatic campaign but needed to address measurement limitations of in-game audio ads.
2.
Task
Hyundai teamed up with AdsWizz and Innocean to measure the success of their in-game audio ads and enhance the campaign with additional retargeting touchpoints.
3.
Action
Hyundai integrated AdsWizz’s AudioPixel to track conversions from audio ads and used Second Screen Retargeting to serve companion display ads to users who heard the audio ads, ensuring consistent messaging.
4.
Result
The campaign saw a 1.3% in-game audio to test drive conversion rate, a 6.3% companion banner click-through rate, and generated over 8,000 leads, proving audio ads’ effectiveness in programmatic campaigns.
The Blurbs FAQs
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1.
Is your inventory the good stuff? The creme de le creme and not just the long tail.
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2.
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3.
What buying methods does the platform have up its sleeve? (CPM, CPV, CPA, CPI, CPC, and all that jazz!)
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4.
How does the platform help you sniff out the best-performing supply paths and zero in on them?
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5.
Is the platform plugged into any measurement tools for incrementality and MMM magic?
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6.
Does the platform let you go full DIY with self-service, or is there full-service backup too?
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7.
Got any tools to fix delivery hiccups on the fly?
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8.
Just how real-time is your DSP when it comes to updates and reporting?
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9.
Do you offer any creative wizardry to spice things up?
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10.
Can you target with pinpoint precision on a geo level?
