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Frequency

"Manages and optimizes audio ad workflows efficiently."

This company automates and streamlines the entire process of creating, managing, and delivering audio ads for marketers and publishers.
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BlurbSTAR Case Study
Subway & Frequency
500+ hyper-local Subway audio ads boost orders
45%
Increase in engagement
22,000+
Restaurants supported
1.
Situation
Subway's Need for Personalized Ads
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22,000+ US locations needing customized ads
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Objective: Increase engagement and order rates
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Campaign requirements: Personalization by market, promo, and weather
Subway, a leading fast-food franchise with over 22,000 locations across the US, aimed to enhance customer engagement and boost orders through personalized audio ads. To achieve this, Subway needed to develop an audio campaign that could cater to diverse local markets, daily promotions, and weather conditions.
2.
Task
Deploying Hyper-Localized Campaigns
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Develop an adaptive audio campaign
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Implement over 500 personalized ad variations
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Create ads tailored to daily offers and weather
The task was to execute an extensive personalized audio campaign capable of dynamically adapting to Subway’s daily promotions and local weather conditions. The campaign needed to deliver over 500 creative variations tailored to each market to create a targeted and effective advertising strategy.
3.
Action
Executing with Frequency's Platform
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Leveraged Frequency’s dynamic ad platform
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Custom ads for daily sandwich specials
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Utilized weather triggers for delivery prompts
Frequency's platform was chosen to power the campaign due to its capability to dynamically generate and deploy over 500 hyper-localized audio ad variations. This included activating daily sandwich promotions tailored to each restaurant's offer of the day, and using weather triggers to prompt delivery orders on rainy days. The ads were customized at the market level to enhance local engagement.
4.
Result
Enhanced Customer Engagement
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500+ creative variations delivered
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70+ markets with hyper-localized messages
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Increased delivery orders on rainy days
The campaign successfully deployed over 500 creative variations across 70+ markets, supporting 22,000+ Subway locations. This led to an increase in audience engagement and higher order rates, particularly during rainy days when weather-triggered ads prompted more delivery orders through the Subway app.
Keywords
SUBWAY
PERSONALIZED AUDIO ADS
FREQUENCY PLATFORM
MARKET CUSTOMIZATION
DYNAMIC AD CAMPAIGNS
WEATHER-TRIGGERED ADS
DAILY PROMOTIONS
ENGAGEMENT INCREASE
DELIVERY ORDERS
HYPER-LOCAL CREATIVE VARIATIONS
The Blurbs FAQs
Frequency hasn't answered their category questions yet.
1.
Is your inventory the good stuff? The creme de le creme and not just the long tail.
Frequency has not completed their Blurbs FAQs
2.
Is the platform an open book when it comes to media data and inventory?
Frequency has not completed their Blurbs FAQs
3.
What buying methods does the platform have up its sleeve? (CPM, CPV, CPA, CPI, CPC, and all that jazz!)
Frequency has not completed their Blurbs FAQs
4.
How does the platform help you sniff out the best-performing supply paths and zero in on them?
Frequency has not completed their Blurbs FAQs
5.
Is the platform plugged into any measurement tools for incrementality and MMM magic?
Frequency has not completed their Blurbs FAQs
6.
Does the platform let you go full DIY with self-service, or is there full-service backup too?
Frequency has not completed their Blurbs FAQs
7.
Got any tools to fix delivery hiccups on the fly?
Frequency has not completed their Blurbs FAQs
8.
Just how real-time is your DSP when it comes to updates and reporting?
Frequency has not completed their Blurbs FAQs
9.
Do you offer any creative wizardry to spice things up?
Frequency has not completed their Blurbs FAQs
10.
Can you target with pinpoint precision on a geo level?
Frequency has not completed their Blurbs FAQs
Frequency
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