This company specializes in using AI to help businesses improve their digital marketing efforts. They provide tools for creating and optimizing content, managing e-commerce listings, and speeding up the development of new features using AI. The goal is to make marketing more efficient and effective by leveraging advanced AI models and human oversight.
Automated workflows improved conversions and traffic significantly for Rare Candy.
10%
Increase in organic traffic within 30 days
18%
Improved product page to cart conversion rate
1.
Situation
Rare Candy, a peer-to-peer marketplace for trading card games and collectibles, aimed to enhance their marketplace with high-quality product listings that differentiate from competitors like eBay, which often have low-resolution images and minimal descriptions.
2.
Task
The goal was to automate the creation of engaging metadata descriptions and high-quality photos for thousands of seller listing pages, optimizing for SEO without vast expenditures of time and money.
3.
Action
Rare Candy implemented AirOps to automate workflows that generate high-quality product descriptions and keywords. Engineering and marketing teams collaborated to build a pipeline for automated content creation, focusing on high-value auction items and maintaining consistent listing quality.
4.
Result
Using AirOps led to an 18% improvement in product page to cart conversion rate and a 10% increase in organic traffic within just 30 days. Automation freed human resources for creative and strategic tasks, driving innovation and growth.
Keywords
SEO OPTIMIZATION
PRODUCT PAGE CONVERSION
METADATA AUTOMATION
HIGH-QUALITY LISTINGS
AI-DRIVEN WORKFLOWS
The Blurbs FAQs
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1.
What specific SEO capabilities does your platform offer (keyword research, content optimization, link building, AI-driven content creation, technical SEO, etc.)?
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2.
How does your platform integrate with existing tools (Google Search Console, Google Analytics, SEMrush, Ahrefs, WordPress, Shopify, etc.)?
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3.
Does your platform use AI for content optimization, keyword suggestions, and automated content creation?
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4.
How does your solution handle competitor analysis and benchmarking?
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5.
Do you provide real-time SEO tracking and reporting, and what key metrics do you measure?
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6.
How does your platform support technical SEO (site speed, mobile optimization, schema markup, crawlability, indexability)?
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7.
Do you offer AI-driven automation for SEO tasks (automated meta tags, structured data, content suggestions, etc.)?
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8.
Can your platform provide AI-powered insights into search intent and user behavior?
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9.
How does your platform handle local SEO and multi-location businesses?
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10.
Do you provide backlink analysis and link-building recommendations?
