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User behavior analysis for engagement.
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Monthly high-quality content production.
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AI-driven keyword positioning improvement.
Passionfruit undertook a detailed analysis of user behavior to improve engagement through restructured site navigation tailored to specific user segments. Simultaneously, a content development strategy was launched, producing 12 monthly high-quality articles targeting frequently queried topics. By embracing AI-driven analysis, they enhanced keyword targeting and tracked over 12,948 terms, achieving extensive domain authority across relevant subject areas.