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Expansion into Italian, French-Canadian, Spanish markets
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Language barriers with existing support teams
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Urgent need for consistent, quality service
OLAPLEX, a leading global hair care brand, faced the urgent challenge of expanding into new international markets by launching localized websites in Italian, French-Canadian, and Spanish. Each market presented a unique challenge due to language barriers and the need for culturally relevant customer support. Existing resources were well-suited for English-speaking regions but inappropriate for the new markets. With the launch date rapidly approaching, OLAPLEX needed an efficient, knowledgeable team to deliver consistent, high-quality customer service in these new languages.