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VWO

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"VWO optimizes digital experiences and boosts conversions."

VWO is an optimization tool that leverages data to enhance user experiences on websites and mobile apps. It allows businesses to test, personalize, and improve their digital interfaces, driving an increase in conversions.
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BlurbSTAR Case Study
Melbourne Innovation Centre & VWO
Improved lead conversion rate by 8.56%.
8.56%
Improvement in application submissions
8.60%
Increase in button clicks
1.
Situation
Dip in Lead Conversions
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Noted reduced lead form conversions
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Located in Melbourne’s North East
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Supports startups and small businesses
Melbourne Innovation Centre (MIC), a leading business incubator, focuses on supporting startups and small businesses in Melbourne's North East. They observed a decline in lead form conversions on their homepage. Given their commitment to growth and development, enhancing lead acquisition became crucial.
2.
Task
Enhancing Lead Acquisition
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Boost lead form conversions
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Identify website content shortfalls
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Implement actionable changes
The primary task was clear: improve the conversion rate for the lead forms on the homepage. The team needed to identify the shortfalls in their website's content and functionality that were causing users to drop off before completing the application form and then implement actionable changes to address these issues.
3.
Action
Homepage A/B Testing
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Utilized VWO for A/B testing
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Tested engaging headings and CTAs
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Conducted comparison of homepage variations
The team employed VWO's A/B testing capabilities to test variations in their homepage content. They formulated a hypothesis that more engaging H1 headings, streamlined secondary text, and compelling CTAs would enhance conversions. VWO's tools enabled MIC to conduct thorough tests and compare the control homepage against the variations effectively.
4.
Result
Improved Conversion Rates
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Variation homepage outperformed control
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8.60% increase in button clicks
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8.56% improvement in application submissions
The tests revealed that the variation homepage, with a more engaging H1, clear secondary text, and a compelling 'Apply now' CTA, outperformed the control. This change led to an 8.60% increase in button clicks and an 8.56% improvement in application submissions, significantly boosting MIC's lead acquisition.
Keywords
A/B TESTING
CONVERSION RATE OPTIMIZATION
LEAD ACQUISITION
VWO TOOLS
WEBPAGE TESTING
STARTUP SUPPORT
APPLICATION SUBMISSIONS
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1.
What types of personalization does your platform support (real-time, AI-driven, rule-based, predictive, etc.)?
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2.
How does your platform collect and utilize first-party data for personalization?
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3.
What types of user behavior can your platform track and personalize (browsing history, purchase intent, geolocation, past purchases, etc.)?
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4.
Does your platform support A/B testing, multivariate testing, and AI-driven experimentation?
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5.
How does your platform integrate with our existing tech stack (eCommerce platform, CDP, CRM, ESP, analytics tools, etc.)?
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6.
Can your platform personalize website elements such as product recommendations, dynamic banners, CTAs, and pricing?
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7.
How does your platform handle real-time personalization, and what is the speed of data processing?
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8.
What level of reporting and insights does your platform provide to measure personalization impact?
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9.
Can we segment users dynamically based on real-time behavior and customer lifecycle stage?
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10.
Do you provide AI-driven predictive personalization for product recommendations and content?
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