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On Running's exponential growth strained customer service.
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Complex inquiries increased, particularly in product advice.
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Partnership with DigitalGenius aimed to resolve challenges.
On Running, known for its innovative high-performance athletic footwear and sportswear, faced significant customer service challenges due to rapid growth. Their expansion, adding hundreds of millions in revenue yearly, necessitated a scalable solution to maintain premium customer service. The increasing complexity of customer inquiries, particularly around product advice, required a dynamic system to respond efficiently and accurately. DigitalGenius, an AI-driven platform, partnered with On to address these challenges, leveraging advanced AI capabilities to resolve customer inquiries and provide personalized shopping experiences.