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ESW

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"Simplify global selling, manage ecommerce complexities effortlessly."

This company helps brands sell products internationally by simplifying the challenges of global ecommerce. They handle logistics, compliance, and market-specific issues, enabling smoother customer experiences. As partners, they focus on increasing revenue by offering tailored ecommerce solutions and strategic insights, allowing businesses to sell globally but feel local.
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ESW's Website Claims...
Our AI found these claims on ESW's website.
Seamless ecommerce experience worldwide
ESW claims to offer a seamless ecommerce experience by managing checkout, logistics, customs, and compliance across global markets.
Build relationships and revenue
ESW claims they help brands win and retain loyal customers for growth, using cross-border ecommerce tailored to brands and shoppers.
Market-specific customer insights
ESW claims to provide innovative solutions and extensive expertise for market analyses and insights to navigate challenges globally.
BlurbSTAR Case Study
Nike & ESW
Nike and ESW enable a rapid digital expansion strategy.
28
Countries Launched
43.6%
Nike Direct Revenue
1.
Situation
Nike Faces Digital Expansion Challenge
→
Global demand for Nike products grew rapidly.
→
Replication of successful digital rollouts needed scaling.
→
Local teams investing in third-party e-commerce sites.
By the early 2010s, Nike had already established itself as a leader in digital commerce with significant investments in launching nike.com in Japan and China. As the global demand for Nike products surged, the company faced a new challenge: replicating the success of these digital rollouts on a larger scale, with fewer resources and a quicker timeframe. Nike’s leadership understood that failing to meet these demands would result in revenue being diverted to third-party platforms, impacting brand control and customer experience.
2.
Task
Need for a Unified Strategy
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Establish a scalable global buying experience.
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Maintain brand control and customer experience.
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Adapt marketing strategies for local audiences.
To convert this challenge into an opportunity, Nike needed to devise a strategy for rapid digital expansion that maintained brand integrity. Success entailed offering a full digital buying experience in underserved markets, avoiding the inefficiencies of constructing localized infrastructures in every market. Retaining buy-in from local teams was also critical for adapting marketing content to resonate with diverse audiences while ensuring a comprehensive digital experience across all markets.
3.
Action
Partnership with ESW for Seamless Rollout
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Nike partnered with ESW for logistical support.
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Integration ensured consistent customer experience.
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Successfully expanded to 28 countries in phases.
Nike partnered with ESW, a cross-border e-commerce facilitator, to address logistical, legal, and payment method complexities. ESW’s capability to manage these challenges made them the ideal partner for ensuring a consistent and branded customer experience. Through phased integration, Nike expanded into 28 countries, focusing on seamless transitions and leveraging regional distribution centers to meet diverse consumer demands. This approach ensured that localized payment options and compliance requirements were addressed efficiently.
4.
Result
Exceeded Expansion Expectations
→
Successfully expanded into 28 countries ahead of schedule.
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Nike Direct accounted for 43.6% of total sales.
→
Continuous enhancements driven by the collaborative strategy.
Nike's global expansion exceeded expectations with the rollout in 28 countries ahead of schedule, validating the strategy of using a third-party solution as an accelerator. This partnership also minimized costs while maintaining quality. Continual enhancements have driven substantial revenue growth. Nike's annual revenue was reported at $51.36 billion, with Nike Direct accounting for approximately 43.6% of total sales. Expansion and commitment to direct-to-consumer strategies reinforced their brand presence and operational efficiency on a global scale.
Keywords
NIKE DIGITAL EXPANSION
CROSS-BORDER E-COMMERCE
ESW PARTNERSHIP
NIKE GLOBAL STRATEGY
INTERNATIONAL LOGISTICS
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ESW
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