This company helps retailers optimize pricing, manage product assortments, and run targeted ads to improve profitability and efficiency. Their tools automate complex decisions, making online and offline commerce seamless and competitive.
Assortment intelligence boosted online selection and increased revenue by 20%.
100%
Timely automated insights and recommendations increased decision-making efficiency
20%+
Uplift in revenue due to improved selection ranged
1.
Situation
The client, a fashion category manager, was experiencing revenue decline due to a lack of diverse SKUs compared to competitors during a time when many customers turned to online shopping for wider selections. Manual tracking of SKUs was time-consuming and ineffective.
2.
Task
The client needed a scalable solution to analyze and bridge the assortment gaps compared to their competitors, ensuring they had enough SKUs to attract and retain customers, ultimately aiming to be the first choice for online shoppers.
3.
Action
Flipkart's Assortment Intelligence analyzed the SKU selection, identifying exclusive and common products on both the client's and competitor's websites. It provided insights and recommended sellers to help the client bridge assortment gaps, and the Pricing Manager facilitated competitive pricing strategies.
4.
Result
The client experienced a 20% uplift in revenue and increased Net Promoter Score (NPS) due to better selection and competitive pricing. The automated insights allowed for quicker decision-making and improved GTM strategies, resulting in improved traffic and customer retention.
Keywords
ASSORTMENT INTELLIGENCE
COMPETITIVE PRICING
SKU ANALYSIS
ECOMMERCE GROWTH
ONLINE RETAIL STRATEGY
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1.
What specific marketplaces do you support, and how frequently are new platforms added?
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2.
How does your platform handle campaign automation, and what level of control do we have over bidding and budget management?
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3.
What analytics and reporting capabilities are available, and can we customize them to focus on our KPIs?
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4.
How do you handle keyword targeting and optimization across different marketplaces?
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5.
How does the platform integrate with our existing marketing stack, such as CRM, analytics tools, or other e-commerce platforms?
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6.
How does your platform help with inventory and sales data insights to prevent overspending on out-of-stock products?
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7.
How do you collect and monitor consumers and their data?
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8.
How do brands measure the success of a campaign using your platform?
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9.
What tools are available for managing and optimizing creative assets across different ad formats and marketplaces?
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10.
What level of support and onboarding do you offer, and how frequently are training sessions or updates provided?
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