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"They sell software for digital marketing task automation."

Think of this company as a techie go-between for businesses and customers. They provide a platform to streamline marketing tasks like sending emails, tracking customer interactions, and managing campaigns. Their software makes these processes less manual and more streamlined.
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1.
What retail media networks and marketplaces do you have access to?
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2.
Do you support both on-site (sponsored placements) and off-site (programmatic, social, CTV) retail media advertising?
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3.
How does your platform handle first-party data and audience targeting across retailers?
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4.
Can your platform track and attribute retail media spend to conversions, both online and in-store?
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5.
How does your platform integrate with our existing MarTech stack (CDP, CRM, DMP, Google Analytics, eCommerce platform, etc.)?
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6.
What level of automation and AI-driven optimization do you offer for campaign management?
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7.
Do you support co-op advertising or joint media funding with retail partners?
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8.
How do you handle incrementality testing and brand lift measurement?
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9.
What level of reporting and real-time analytics do you provide?
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10.
Can your platform help with creative production and dynamic ad personalization?
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