Provides technology that helps businesses improve their advertising and marketing efforts by automating tasks, analyzing data, and optimizing strategies to reach their target audience more effectively.
Swirl claims that their platform amplifies authentic user-generated content (UGC) videos to build trust and drive engagement with real customer reviews and testimonials.
Contextual AI insights
Swirl claims to leverage advanced AI to deliver contextually relevant content aligned with users' interests, ensuring they quickly find what they're looking for.
Interactive video features
Swirl claims to offer interactive video features like comments, polls, offers, Q&A, and flash cards to foster engaging experiences and capture shopper insights.
Successful livestream boosted test drive bookings and engagement significantly.
243
Test drive bookings achieved
9298
Minutes of watch time
1.
Situation
Al-Futtaim wanted to unveil 7 new BYD car models in KSA using an innovative digital approach, aiming to break away from traditional offline launches.
2.
Task
The objective was to increase brand awareness, engage with digital-savvy consumers, and generate online test drive bookings through a livestream event.
3.
Action
Swirl partnered with Al-Futtaim to create a 30-minute pre-recorded livestream event. It was exclusively shown on the Blue Rewards app and featured various promotional activities like email campaigns, push notifications, and social media posts to drive engagement.
4.
Result
The livestream event was highly successful, resulting in 243 test drive bookings worth over $10.3M and an engagement rate of 142.9%. The event also achieved 9298 minutes of watch time.
Keywords
LIVESTREAM SHOPPING
TEST DRIVE BOOKINGS
AL-FUTTAIM
BYD CARS
KSA LAUNCH EVENT
BLUE REWARDS APP
CUSTOMER ENGAGEMENT
DIGITAL MARKETING
AUTOMOBILE INDUSTRY
SUSTAINABILITY
The Blurbs FAQs
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1.
What eCommerce Platforms is your solution compatible with?
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2.
What integrations do you offer for advertising platforms (Google Ads, Meta, TikTok)?
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3.
Does your solution offer mobile optimization and cross-platform support?
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4.
Can users purchase directly within the video interface?
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5.
Does your platform support live streaming, recorded videos, or both?
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6.
Can we customize the design and branding of the video player?
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7.
Do you offer analytics and insights on shopper behavior and video performance?
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8.
Do you provide in-house tools for creating shoppable content, or do we need to create videos externally?
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9.
Can the same videos used on our website be leveraged in paid ad campaigns?
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10.
Can the same videos used on our website be leveraged in paid ad campaigns?
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11.
What interactive features do you offer (e.g., polls, chat, direct links to product pages)?
