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Skeepers

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"AI-driven user content to boost brands."

This company helps brands gather and manage user-generated content, like reviews and videos, using artificial intelligence. It enhances customer engagement, boosts conversions, and builds trust by leveraging real customer feedback. Their suite includes ratings, feedback analysis, influencer marketing, community building, live shopping, and shoppable content solutions.
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Skeepers's Website Claims...
Our AI found these claims on Skeepers's website.
Comprehensive UGC solutions
Skeepers claims that they offer the most comprehensive suite of UGC solutions, encompassing text, video, and photo reviews.
AI-driven influencer matching
Skeepers claims that their advanced AI-driven influencer matching increases conversion by efficiently connecting brands with influencers.
Enhanced e-reputation visibility
Skeepers claims that their Ratings & Reviews tool enhances e-reputation through AI-powered review syndication across retail channels.
BlurbSTAR Case Study
KICKS & Skeepers
KICKS' community: growth, engagement, authenticity, increased conversions.
45%
Conversion increase for members
48+
Community members in thousands
1.
Situation
Nordic Beauty Leader Seeks Growth
→
KICKS leads Nordic beauty sector.
→
Seeks deeper customer engagement, differentiation.
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Focus on user-generated content (UGC).
KICKS is a leading beauty retailer in the Nordics, aiming to deepen customer engagement and differentiate itself in a saturated market. With over 2.9 million active members, KICKS sought to transform these interactions into a vibrant community space. The goal was not just to provide an additional platform for beauty enthusiasts to connect but also to cultivate genuine, user-generated content (UGC) and insights that could enhance both online and offline shopping experiences.
2.
Task
Build an Engaging Brand Community
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Create 'Beauty Talks' brand community.
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Engagement through varied activities.
→
Recruit and sustain community members.
The primary task was to create 'Beauty Talks', a dynamic brand community for KICKS. This community needed to encourage user interaction, provide beauty advice, and foster genuine content creation. The challenge was to recruit members effectively and sustain ongoing engagement through well-rounded activities and content sharing, leveraging multiple channels such as newsletters, Instagram, and specific sections on the KICKS Club loyalty program, aimed at increasing conversions and overall customer satisfaction.
3.
Action
Multi-Channel Engagement Strategies
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Implemented 'test & learn' approach.
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Engaged members via multi-channel strategy.
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Promoted UGC through engaging activities.
KICKS, with guidance from Skeepers, implemented a 'test & learn' approach to recruit community members for Beauty Talks. The strategies included leveraging email newsletters, engaging Instagram posts, and signposting on loyalty program pages. Pop-ups and competitions on the KICKS website further emphasized user engagement. Regular activities like product testing, challenges with brands, and virtual events encouraged UGC. This created a loop of community-driven activities, enhancing brand authenticity and trust.
4.
Result
Community Drive Yields Impressive Results
→
45% increase in conversion rates.
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18% rise in average order value.
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Over 48,000 active community members.
Through Skeepers' solutions, KICKS’ Beauty Talks community has grown substantially, reaching over 48,000 active members. This community-driven approach also led to a 45% increase in conversion rates and an 18% rise in average order value for community members. The platform has successfully harnessed user-generated content, with over 2,379 reviews generated, leading to enriched consumer profiles and better social media reach. The initiative has also been a learning opportunity for KICKS to perfect community management and improve customer lifetime value.
Keywords
BEAUTY COMMUNITY
USER-GENERATED CONTENT
BRAND ENGAGEMENT
NORDICS BEAUTY MARKET
CUSTOMER ENGAGEMENT
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1.
What types of influencers and creators do you support (micro, macro, celebrity, niche, B2B, UGC, etc.)?
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2.
How does your platform discover and match influencers with my brand (AI-driven, keyword search, audience analysis, etc.)?
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3.
Can we manage direct relationships with influencers, or does your platform act as an intermediary?
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4.
How does your platform track influencer performance, ROI, and campaign analytics?
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5.
Do you support different compensation models (flat fee, affiliate, commission-based, gifting, performance-based incentives)?
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6.
Can your platform manage influencer outreach, contracts, payments, and compliance?
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7.
Does your platform integrate with our eCommerce and marketing stack (Shopify, WooCommerce, Salesforce, Klaviyo, Meta Ads, Google Analytics, etc.)?
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8.
Can we repurpose influencer content for ads, social media, email, and other marketing channels?
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9.
Do you offer brand ambassador management for long-term relationships beyond one-time influencer campaigns?
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10.
Can your platform track influencer-driven conversions (discount codes, UTM links, last-click attribution, multi-touch tracking)?
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