This company provides AI tools to help marketing teams create content more quickly and efficiently. Their platform helps you stay on brand, generate articles, social media posts, and more, while reducing miscommunications. It also offers analytics to improve the performance of your campaigns.
Jasper AI helped Mongoose Media achieve 166% traffic growth.
45%
45% of marketers increased content production with AI.
88%
88% cost reduction compared to traditional writing methods.
1.
Situation
In August 2022, the Google Helpful Content Update was released, raising concerns about its impact on AI-generated content.
2.
Task
Mongoose Media needed to test whether using Jasper AI for content creation would sustain their impressive organic growth amid the new update.
3.
Action
Lauren Petrullo's team monitored their client's traffic post-update, using Jasper AI to create content in coordination with their SEO manager and Surfer SEO.
4.
Result
Mongoose Media saw a 166% increase in organic traffic in two months, from 3,000 to 7,975 visitors, validating the responsible use of AI tools for content creation.
Keywords
ORGANIC TRAFFIC GROWTH
AI CONTENT CREATION
GOOGLE HELPFUL CONTENT UPDATE
SEO PERFORMANCE
AI MARKETING TOOLS
SURFER SEO
CONTENT STRATEGY
AI-ASSISTED CONTENT
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1.
What types of marketing automation does your platform support (email, SMS, paid media, social, programmatic, AI-driven optimization, etc.)?
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2.
Does your platform use AI for campaign optimization, budget allocation, and real-time decision-making?
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3.
How does your platform integrate with our existing MarTech stack (Google Ads, Meta, Shopify, HubSpot, CRM, CDP, ESP, etc.)?
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4.
What level of audience segmentation and targeting capabilities do you offer (behavioral, contextual, AI-driven, lookalikes, etc.)?
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5.
Can your platform automate ad creative optimization and dynamic content personalization?
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6.
Does your platform support cross-channel marketing automation (search, social, display, email, SMS, CTV, eCommerce, etc.)?
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7.
What kind of reporting, analytics, and attribution models do you provide?
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8.
What level of automation and customization do you offer for campaign workflows?
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9.
Can your platform A/B test campaign variations and dynamically adjust strategies in real-time?
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10.
Does your solution support first-party data onboarding and predictive audience modeling?
