This company provides atool to manage and optimize online advertising across various platforms, using automation and AI to improve results and save time for marketers.
Custom automated bidding improved visibility and engagement for auctions.
335%
Lift in impression volume
234%
Lift in click volume
1.
Situation
Ritchie Bros., a global asset auctioneer, needed to increase visibility and drive traffic to specific product categories that were in stock but underexposed in the auction space.
2.
Task
The key objective was to build a solution that would boost bids on lower-visibility items, ensuring those categories received sufficient traffic on search platforms like Bing.
3.
Action
Marin and Ritchie Bros. collaborated to categorize products in their inventory feed and create associated ad groups. Marin utilized automated daily inventory processing to double bids on in-stock product keywords, leveraging the Maximize Revenue to ROAS algorithm.
4.
Result
This solution resulted in a 335% increase in impression volume, a 234% boost in click volume, and a 13% rise in interest pageviews, significantly improving the visibility and engagement for Ritchie Bros.' auctions.
Keywords
AUTOMATED BIDDING
INVENTORY-BASED BOOSTS
PERFORMANCE MARKETING
B2B MARKETING
DIGITAL AUCTION SOLUTIONS
PAGEVIEWS INCREASE
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