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Liveramp

"Facilitates data sharing for better marketing insights."

This company helps businesses share and manage consumer data to improve marketing strategies. They provide tools to unify customer identities, measure marketing performance across screens, and utilize media networks effectively. Their platform allows safe and compliant data collaboration, ensuring that businesses make smarter data-driven decisions.
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1.
What types of data enrichment services do you provide (demographics, behavioral, purchase intent, household data, identity resolution, etc.)?
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2.
How do you collect and validate your data, and what sources do you use?
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3.
How does your platform support cookieless addressability and identity resolution?
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4.
How do you integrate with our existing tech stack (CDP, CRM, DMP, ESP, DSP, Google Ads, Meta, etc.)?
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5.
What level of data accuracy, match rates, and deduplication capabilities do you offer?
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6.
How do you enhance audience segmentation and predictive modeling for marketing campaigns?
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7.
How does your platform comply with data privacy laws (GDPR, CCPA, CPRA, HIPAA, etc.)?
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8.
Do you offer real-time data enrichment, or is it batch-based?
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9.
What analytics, reporting, and measurement capabilities do you provide to track data impact?
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10.
Do you support omnichannel identity resolution across digital, offline, and connected TV (CTV)?
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Liveramp
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