This company provides technology aimed at retail marketers to improve customer engagement and boost sales. Through personalized campaigns across various channels like email and social media, it helps retailers identify and convert customers, increase purchase frequency, and drive repeat sales. The platform utilizes first-party data to predict customer behavior, thus allowing for more effective marketing strategies tailored to each consumer's needs.
Lane Bryant increased online revenue with Bluecore's personalized campaigns.
5x
increase in revenue per email.
63%
lift in conversions.
1.
Situation
Lane Bryant faced declining in-store revenue as customers moved online. However, fragmented offers and inconsistent recommendations hindered online purchasing, requiring a robust digital marketing strategy to convert online traffic into revenue.
2.
Task
Lane Bryant needed to develop a consistent and personalized online marketing approach to increase revenue per email, boost conversion rates, and enhance media spend efficiency.
3.
Action
Lane Bryant partnered with Bluecore to leverage its technology for creating 1:1 personalized campaigns. They used Bluecore's platform to grow email lists, segment data efficiently, and launch targeted marketing initiatives.
4.
Result
By using Bluecore, Lane Bryant experienced a 5x increase in revenue per email, a 63% lift in conversions, and a 5% media spend efficiency gain, significantly boosting their online sales performance.
Keywords
DIGITAL MARKETING
PERSONALIZED CAMPAIGNS
EMAIL MARKETING
CONVERSION RATE OPTIMIZATION
RETAIL STRATEGY
MEDIA SPEND EFFICIENCY
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1.
Does your ESP integrate with our eCommerce platform (Shopify, Magento, Salesforce Commerce Cloud, BigCommerce, etc.)?
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2.
Can your platform integrate with our CDP, CRM, and paid media platforms for audience syncing?
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3.
How does your platform handle audience segmentation and personalization?
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4.
Do you offer AI-driven automation for lifecycle marketing (cart abandonment, post-purchase, win-back, etc.)?
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5.
How does your ESP support SMS, push notifications, and omnichannel messaging?
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6.
What built-in analytics and reporting features do you provide?
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7.
How does your platform ensure high email deliverability and inbox placement?
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8.
What advanced personalization and dynamic content capabilities do you offer?
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9.
How does your ESP handle first-party data, privacy compliance (GDPR, CCPA), and cookieless tracking?
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10.
Do you offer AI-driven subject line optimization, predictive send times, or other machine learning enhancements?
