The company helps businesses reach audiences likely to engage with their content by using AI to predict user behavior. This allows for more effective ad placement, leading to better results in terms of brand visibility and performance. They support both publishers and advertisers by providing tools to optimize audience engagement and revenue.
Raisin increased lower-funnel conversions by 150% using Outbrain.
43%
Boost in post-click engagement.
150%
Increase in lower-funnel conversion rates (CVR).
1.
Situation
Raisin, a leading European fintech company, needed an effective advertising solution to drive user engagement across their diverse range of savings and investment products. By partnering with Outbrain, Raisin aimed to channel its marketing efforts towards optimizing lower-funnel conversions through advanced AI-driven bid automation.
2.
Task
Raisin’s primary task was to amplify engagement for its savings and investment products by leveraging Outbrain’s predictive AI algorithms and bid automation capabilities. The goal was to maximize the number of pages per session and enhance the overall user experience by tapping into relevant consumer interests and reading habits.
3.
Action
Raisin utilized Outbrain’s bid automation technology to streamline its advertising processes, which included engaging audiences during peak relevance moments and using the Clip ad format. This performance-centric strategy involved short-form video assets to create high-impact advertising, ultimately increasing click-through rates (CTR) and conversion rates.
4.
Result
As a result of these implementations, Raisin saw a significant 150% increase in lower-funnel conversion rates (CVR). Additionally, the campaign drove 45 million impressions with a 43% boost in post-click engagement, substantially elevating user interaction and interest in Raisin’s fintech offerings.
Keywords
RAISIN
OUTBRAIN
FINTECH ADVERTISING
AI-DRIVEN BID AUTOMATION
CONVERSION RATE OPTIMIZATION
HIGHER ENGAGEMENT
CLIP AD FORMAT
SHORT-FORM VIDEO ASSETS
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1.
What types of native and contextual ad placements do you offer (in-feed, sponsored content, contextual display, in-image, CTV, video, etc.)?
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2.
How does your contextual targeting technology work, and does it rely on cookies?
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3.
What level of control do I have over where my ads appear, and how do you ensure brand safety?
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4.
Can your platform integrate with our existing ad buying stack (DSPs, programmatic platforms, CDP, Google Ads, etc.)?
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5.
What data signals do you use to optimize native ad performance (first-party data, contextual analysis, real-time bidding, audience intent, etc.)?
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6.
How do you measure campaign success, and what reporting and attribution models do you provide?
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7.
Do you support video and interactive native ad formats for higher engagement?
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8.
How does your platform handle audience segmentation and retargeting capabilities?
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9.
Do you offer AI-driven dynamic ad creatives that adjust messaging based on context and user engagement?
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10.
Do you offer cross-channel distribution, including CTV, retail media, and audio?
