Partnerize is arevolutionary platform offering discovery, recruitment, optimization, payment, brand safety and fraud prevention capabilities. They help marketers achieve greater transparency, scalability and profitability by automating their partnerships, reducing dependence on traditional channels.
Trip.com grew partners and saved time with Partnerize.
30
Hours saved weekly from automations and efficiencies
10%
Increase in Gross Merchandise Value (GMV)
1.
Situation
Trip.com, a leading global travel company with over 45,000 employees and 400 million members, faced tremendous challenges during the COVID-19 pandemic as the travel industry came to a standstill. Despite these challenges, they identified an opportunity for growth in the APAC region post-pandemic.
2.
Task
Trip.com's primary objectives with Partnerize were to expand their partner types, focusing on content partner acquisition, and to implement strategic commissioning across their partner portfolio using a centralized system.
3.
Action
Partnerize provided the necessary efficiencies for Trip.com to stimulate partner growth and control marketing expenditure through strategic commissioning. Over two years, Trip.com increased partner conversions by four times and exposure to click-active partners by eight times, while also significantly increasing content partners.
4.
Result
Trip.com experienced strong year-over-year growth in the APAC region post-COVID. They increased active converting partners by four times and content partners by eight times. Additionally, they saved 30 hours weekly through automations and saw a 10+% increase in Gross Merchandise Value (GMV).
Keywords
TRIP.COM
PARTNERIZE
TRAVEL INDUSTRY
CONTENT PARTNERS
APAC GROWTH
STRATEGIC COMMISSIONING
PARTNER PORTFOLIO
AUTOMATION
GROSS MERCHANDISE VALUE
CLICK-ACTIVE PARTNERS
The Blurbs FAQs
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1.
What types of partnerships does your platform support (affiliate, influencer, brand-to-brand, publisher, coupon sites, loyalty programs, etc.)?
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2.
How does your platform track conversions and attribute sales (last-click, multi-touch, cross-device, post-view, promo codes, etc.)?
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3.
Do you offer real-time reporting and analytics to track affiliate performance, commission payouts, and ROI?
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4.
What level of automation does your platform provide for affiliate recruitment, onboarding, and commission management?
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5.
How does your platform integrate with our eCommerce and MarTech stack (Shopify, Magento, Salesforce, Google Analytics, ESPs, CDPs, etc.)?
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6.
Do you provide fraud prevention and brand safety measures (click fraud detection, duplicate conversions, bot filtering, compliance checks)?
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7.
How does your platform handle affiliate payments, invoicing, and tax compliance for global partners?
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8.
Do you provide partner discovery tools to find new affiliates, influencers, and strategic partners?
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9.
Do you offer white-label solutions for running a private affiliate network?
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10.
Can you help with compliance for FTC disclosures, GDPR, CCPA, and data privacy regulations?
