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"Maximizing revenue for publishers via monetization"

It offers a powerful platform for content monetization for publishers, making them less dependent on standard advertising and more profitable, thus helping marketers have a more pervasive reach at a controlled cost.
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BlurbSTAR Case Study
Emma Sleep & Skimlinks
Emma Sleep's Skimlinks partnership enhances growth and visibility successfully.
102%
Increase in order value year-on-year
168%
Growth in sales compared to previous year
1.
Situation
Emma Sleep leverages affiliate strategy
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Emma Sleep's expansion into Australia required strategy overhauls.
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Skimlinks provided essential data insights and affiliate support.
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Key aim was to broaden reach and enhance visibility.
Emma Sleep, originally based in Frankfurt, Germany, had expanded internationally with a strong market presence. As they ventured into Australia, they faced the challenge of reaching a broader audience and increasing their brand visibility amid competitive market conditions. Their goal was to enhance customer engagement and drive significant sales growth in the region. By joining forces with Skimlinks, Emma Sleep aimed to optimize its affiliate marketing strategy to align with these objectives. Skimlinks, known for providing advanced analytics and tailored solutions, allowed Emma Sleep to leverage data-driven insights crucial for effective market penetration.
2.
Task
Enhance market reach and sales
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Objective: Enhance affiliate strategy for Australian market.
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Focus: Build partnerships and connect with local users.
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Target: Drive increased traffic and sales growth.
Emma Sleep needed to overhaul its affiliate marketing strategy to successfully tap into the Australian market. The task at hand was to build robust partnerships with publishers and connect more effectively with potential customers. This required Emma Sleep to effectively use Skimlinks' platform to drive increased website traffic, sales, and customer engagement. Utilizing Skimlinks’ expertise, Emma Sleep was tasked with capitalizing on real-time data analytics to tailor advertising campaigns that resonate with local trends and consumer behaviors within the region, ensuring greater brand recognition and customer acquisition.
3.
Action
Executed data-driven affiliate tactics
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Leveraged Skimlinks for tailored data insights.
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Built strong publisher relationships for audience connection.
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Integrated cross-functional teams in strategy deployment.
Emma Sleep executed a comprehensive marketing initiative using Skimlinks' robust platform. By utilizing Skimlinks’ capabilities, they tailored specific data reports to better understand market trends and customer behaviors. This data-centric approach allowed Emma Sleep to create customized marketing strategies, foster closer relationships with publishers, and connect more efficiently with their target audiences. The collaboration empowered Emma Sleep to implement highly relevant advertisement strategies, managing end-to-end affiliate operations and integrating cross-functional team efforts to boost market presence and product initiatives in Australia. Skimlinks provided the tools to streamline decisions and optimize marketing executions effectively.
4.
Result
Achieved significant growth and visibility
→
Achieved 102% boost in order value.
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Sales increased by an impressive 168%.
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Strengthened brand presence and market opportunities.
The partnership with Skimlinks proved to be transformational for Emma Sleep, resulting in remarkable growth. Emma Sleep saw a 102% increase in order value and a 168% surge in sales compared to the previous year. By refining their marketing techniques and enhancing publisher connections, Emma Sleep not only expanded its audience in Australia but also reinforced its brand presence significantly. The collaboration proved effective in continually unlocking growth potentials and discovering new market opportunities, boosting both traffic and revenue contribution. Skimlinks became a pivotal partner, accelerating Emma Sleep’s business growth and improving strategic decision-making processes.
Keywords
EMMA SLEEP
SKIMLINKS PARTNERSHIP
AFFILIATE MARKETING
AUSTRALIAN MARKET
DATA-DRIVEN STRATEGIES
BRAND VISIBILITY
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1.
What types of partnerships does your platform support (affiliate, influencer, brand-to-brand, publisher, coupon sites, loyalty programs, etc.)?
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2.
How does your platform track conversions and attribute sales (last-click, multi-touch, cross-device, post-view, promo codes, etc.)?
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3.
Do you offer real-time reporting and analytics to track affiliate performance, commission payouts, and ROI?
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4.
What level of automation does your platform provide for affiliate recruitment, onboarding, and commission management?
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5.
How does your platform integrate with our eCommerce and MarTech stack (Shopify, Magento, Salesforce, Google Analytics, ESPs, CDPs, etc.)?
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6.
Do you provide fraud prevention and brand safety measures (click fraud detection, duplicate conversions, bot filtering, compliance checks)?
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7.
How does your platform handle affiliate payments, invoicing, and tax compliance for global partners?
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8.
Do you provide partner discovery tools to find new affiliates, influencers, and strategic partners?
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9.
Do you offer white-label solutions for running a private affiliate network?
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10.
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