This firm combines classical direct mail advertising with sophisticated digital strategies. Using machine learning to create custom target audiences and automated mailing processes, it tracks return on ad spend in real-time.
Postie claims that their machine learning engine creates lookalike models to attract new customers you won't find in other channels.
Convert website visitors
Postie claims that their programmatic triggers automatically mail prospects that engage with your website, converting anonymous and logged-in visitors.
Maximize customer lifetime value
Postie claims that their algorithms identify hidden audience segments in your CRM data to deploy highly personalized reengagement campaigns.
Targeting new movers increased new customer acquisitions and conversions.
45%
New movers are 45% more likely to try new services shortly after relocating.
300%+
The campaign achieved over 300% Return on Ad Spend (ROAS).
1.
Situation
A food delivery company in California had exhausted its net new prospecting audience and struggled to expand into new markets. They sought an innovative method to identify new customer acquisitions rather than repeatedly targeting the same households.
2.
Task
The primary objective was to discover a fresh and unique segment of the market that the company could tap into. The goal was to generate new customer acquisitions and enhance conversion rates through a tailored marketing strategy.
3.
Action
The company employed Postie's New Mover marketing campaign, which targeted households that recently notified the USPS of their address changes. Postie compiled a mailing list of these new movers and sent them direct mail pieces promoting the food delivery service. The campaign's performance was tracked over six weeks, showing a peak between 20-45 days and exceptional results within the first 5 days of receiving the mail.
4.
Result
The campaign successfully expanded the company’s customer base. New movers who received the promotional direct mail converted within a 30-day window, with real-time tracking tying their billing addresses to the postcard mailings. The CPA was $42.38, with a 300%+ ROAS, meeting and exceeding revenue and CPA goals consistently each month.
Keywords
CLYDEGLYDE
CUSTOMER ACQUISITION
DIRECT MAIL CAMPAIGN
GEO-TARGETING
MARKETING STRATEGY
The Blurbs FAQs
Postie hasn't answered their category questions yet.
1.
What types of direct mail campaigns do you support (handwritten notes, postcards, catalogs, personalized mailers, QR code integration, etc.)?
Postie has not completed their Blurbs FAQs
2.
How does your platform handle personalization and dynamic content customization?
Postie has not completed their Blurbs FAQs
3.
Can your platform automate direct mail triggers based on online behavior (cart abandonment, loyalty milestones, last purchase, etc.)?
Postie has not completed their Blurbs FAQs
4.
What level of tracking and attribution do you provide for measuring direct mail campaign effectiveness?
Postie has not completed their Blurbs FAQs
5.
How does your platform integrate with our existing tech stack (Shopify, HubSpot, Salesforce, CDP, ESPs, marketing automation, etc.)?
Postie has not completed their Blurbs FAQs
6.
What printing, fulfillment, and mailing services do you offer (on-demand vs. batch mailings, speed of delivery, international shipping, etc.)?
Postie has not completed their Blurbs FAQs
7.
What types of audience segmentation and targeting capabilities do you offer?
Postie has not completed their Blurbs FAQs
8.
How do you ensure compliance with data privacy laws (GDPR, CCPA, HIPAA, etc.)?
Postie has not completed their Blurbs FAQs
9.
What printing technologies and materials do you use (eco-friendly options, variable printing, embossing, foil stamping, etc.)?
Postie has not completed their Blurbs FAQs
10.
Do you provide list acquisition and data enrichment services to enhance our targeting efforts?
