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Taylor

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"Print and manage marketing and branding materials."

The company helps businesses by providing services for printing, managing documents, creating marketing materials, packaging, labeling, and fulfilling orders. They also offer solutions to improve brand engagement, both in-store and online. Their vast range of services aims to streamline all printed and digital marketing efforts for better efficiency and ROI.
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Taylor's Website Claims...
Our AI found these claims on Taylor's website.
Comprehensive print solutions
Taylor Corporation claims that they offer a comprehensive suite of print and document management solutions to meet all your brand's needs.
Marketing expertise
Taylor Corporation claims that their marketing solutions help build brand awareness, drive sales, and increase ROI through strategic campaigns.
Packaging and labeling
Taylor Corporation claims that their packaging and labeling solutions are tailored to your business, ensuring your products stand out in the marketplace.
BlurbSTAR Case Study
Taylor & Robert Dyas
Campaign management time reduced by 80% successfully.
80%
Reduction in campaign management time
100%
Display compliance achieved in 3 months
1.
Situation
Existing Processes Were Inefficient
→
Challenge: Managing campaigns for nearly 100 stores.
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Problem: Elaborate and manual spreadsheet maintenance.
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Obstacle: Inefficient, paper-based artwork approvals.
Robert Dyas, a hardware retailer with nearly 100 stores, had a significant challenge in managing their marketing campaigns. The marketing teams were mired in maintaining elaborate spreadsheets and manually determining which marketing materials to send to each store. The artwork approval process, which was cumbersome and paper-based, further exacerbated the inefficiencies. These outdated methods not only slowed down their operations but also thwarted strategic initiatives aimed at generating new revenue streams due to the immense time spent on mundane administrative tasks.
2.
Task
Needed Automation and Flexibility
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Automation: Reduce time on administrative tasks.
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Flexibility: Enable remote teamwork and collaboration.
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Insight: Gather meaningful campaign performance data.
The primary task was to implement a system that could automate the time-consuming administrative tasks, facilitate remote collaboration, and provide the marketing team with meaningful insights. The new system needed to be capable of documenting store profiles accurately, streamlining campaign management, and digitizing the artwork approval process. This modernization was crucial to free up the marketing team's time, enabling them to focus on strategic initiatives and more creative pursuits, thereby driving sales growth and improving overall efficiency.
3.
Action
Implemented Colateral® Solution
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Automation: Colateral® streamlined administrative tasks.
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Documentation: Detailed store profiles created.
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Integration: Single source of truth for campaigns.
To tackle these challenges, Colateral® was brought in as the comprehensive solution. The Colateral® platform automated the laborious administrative tasks and allowed for efficient remote collaboration. The Store Profile Management feature documented precise details about each store, including size, configuration, and customer attributes, creating a well-organized database. The Campaign Management system offered a 'single source of truth' for the entire team, ensuring that campaign details were accessible to everyone, regardless of location. Additionally, the artwork approval process was fully digitized, providing an audit trail of all changes and enhancing the ability for remote team members to collaborate effectively.
4.
Result
Dramatic Efficiency Improvements
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Efficiency: 80% reduction in campaign management time.
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Focus: More emphasis on strategic initiatives.
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Speed: Faster, digital artwork approvals.
The implementation of Colateral® revolutionized how Robert Dyas manages their marketing campaigns. The marketing team now spends 80% less time on campaign management, allowing them to concentrate on strategic initiatives that drive sales growth. The streamlined digital artwork approval process not only sped up execution but also provided better brand control and enabled swift sign-offs by remote team members. The overall result was a highly efficient, collaborative, and focused marketing team that could now prioritize strategic business growth over administrative hassles.
The Blurbs FAQs
Taylor hasn't answered their category questions yet.
1.
What types of direct mail campaigns do you support (handwritten notes, postcards, catalogs, personalized mailers, QR code integration, etc.)?
Taylor has not completed their Blurbs FAQs
2.
How does your platform handle personalization and dynamic content customization?
Taylor has not completed their Blurbs FAQs
3.
Can your platform automate direct mail triggers based on online behavior (cart abandonment, loyalty milestones, last purchase, etc.)?
Taylor has not completed their Blurbs FAQs
4.
What level of tracking and attribution do you provide for measuring direct mail campaign effectiveness?
Taylor has not completed their Blurbs FAQs
5.
How does your platform integrate with our existing tech stack (Shopify, HubSpot, Salesforce, CDP, ESPs, marketing automation, etc.)?
Taylor has not completed their Blurbs FAQs
6.
What printing, fulfillment, and mailing services do you offer (on-demand vs. batch mailings, speed of delivery, international shipping, etc.)?
Taylor has not completed their Blurbs FAQs
7.
What types of audience segmentation and targeting capabilities do you offer?
Taylor has not completed their Blurbs FAQs
8.
How do you ensure compliance with data privacy laws (GDPR, CCPA, HIPAA, etc.)?
Taylor has not completed their Blurbs FAQs
9.
What printing technologies and materials do you use (eco-friendly options, variable printing, embossing, foil stamping, etc.)?
Taylor has not completed their Blurbs FAQs
10.
Do you provide list acquisition and data enrichment services to enhance our targeting efforts?
Taylor has not completed their Blurbs FAQs
Taylor
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