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"Automates data integration for real-time analytics."

A platform that automates data integration, turning fragmented information into actionable insights. It ensures reliable analytics by connecting disparate data sources for better decision-making and strategy focus without engineering hassle.
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Switchboard's Website Claims...
Our AI found these claims on Switchboard's website.
Architected by BigQuery Engineers
Switchboard claims that their platform offers unmatched expertise, built by former Google BigQuery engineers.
Real-time Data Transformation
Switchboard claims that their platform provides real-time transformation with configurable business logic.
World-Class Personalized Service
Switchboard claims that they offer personalized onboarding and ongoing optimization by dedicated data engineers.
BlurbSTAR Case Study
Orangetheory Fitness & Switchboard Software
Switchboard unifies Orangetheory's data, enhancing customer engagement.
120
Engineering hours saved each week
500
Ad accounts onboarded into Snowflake
1.
Situation
Orangetheory Fitness Data Challenge
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Over a million members across 1,200 studios.
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Needed unified visibility in diverse data.
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Engineering team priorities limited integration capacity.
Orangetheory Fitness, a global fitness brand with over a million members across 1,200 studios in 23 countries, faced a challenge: they needed to harness their vast array of customer and marketing data to deliver personalized experiences and foster community engagement. The data came from numerous channels, including granular customer data like heart rates, and required unified visibility to effectively attract new members. However, their engineering team's priorities were tied to core internal systems, and the complexity of their campaigns, combined with the continuously evolving data sources, made it impossible to wait for new engineering staff to build necessary integrations.
2.
Task
Unifying Disparate Data Sources
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Unify data from 500 ad accounts.
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Allow access to various KPI reports.
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Implement attribution models across ad networks.
Orangetheory Fitness needed to unify customer and marketing data from 500 ad accounts for effective analysis and reporting. The challenge was aggregating and normalizing this data directly into Snowflake, allowing access to various reports on key performance indicators (KPIs) such as CPI, CPL, and CAC. Additionally, they required tools to apply unique business logic for attribution and conversions without additional engineering burdens. This task also included a need for sophisticated attribution models to understand ad network dynamics, quantify metrics like last-click and multi-touch attribution, and optimize marketing efforts based on clear, accurate data insights.
3.
Action
Implemented Switchboard’s Data Platform
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Partnered with Switchboard to unify data.
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Utilized ready-made data 'recipes'.
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Freed the marketing team from data management.
Orangetheory partnered with Switchboard to address their data challenges. Switchboard's platform enabled the aggregation and normalization of data from various sources into Snowflake, giving the marketing team the ability to swiftly access different data views. The platform's ready-made data 'recipes' allowed the team to handle data source diversity and apply business logic for unique attribution and conversion metrics. This was accomplished without burdening engineers, all while ensuring automated data quality monitoring to maintain data timeliness and reliability. By freeing the marketing team from data management concerns, they were able to focus on nurturing prospects and improving campaign engagement.
4.
Result
Enhanced Member Engagement and Growth
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Quick onboarding of data sets.
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Improved lead funnel visibility.
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Boosted member growth and engagement.
With Switchboard's solutions implemented, Orangetheory Fitness experienced significant improvements in their data operations. They were able to quickly onboard their first data sets even before new engineering hires, significantly speeding up data strategic asset development. As a result, the marketing analytics team achieved rapid, accurate visibility into the lead funnel, optimizations in workflow, and enhanced data-driven marketing efforts. This helped in driving member growth, enhancing personalized customer experiences, and boosting community engagement. The streamlined data operations also saved the engineering team a substantial amount of time, allowing them to concentrate on other critical projects.
Keywords
ORANGETHEORY FITNESS
SWITCHBOARD SOFTWARE
DATA INTEGRATION
MARKETING ANALYTICS
CUSTOMER ENGAGEMENT
DATA-DRIVEN MARKETING
ATTRIBUTION MODELING
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