HBX used Afterpay to boost sales and customer engagement.
69%
Afterpay survey showed 69% of customers would use BNPL more if widely available.
437B
Global consumer spending on BNPL expected to reach $437 billion by 2027.
1.
Situation
In 2022, Huan Nguyen and his team at HBX were seeking ways to make their diverse range of streetwear and luxury products more accessible. Realizing that their primary consumer base, Gen Z and Millennials, preferred flexible payment options, they saw an opportunity to collaborate with Afterpay, a buy now, pay later (BNPL) platform.
2.
Task
HBX aimed to drive engagement and increase sales by integrating Afterpay into their e-commerce platform. The goal was to tap into BNPL's growing popularity among the younger demographic, making their products even more attractive and accessible.
3.
Action
HBX integrated Afterpay into their online checkout process, immediately observing increased customer engagement. They also launched marketing collaborations and exclusive shopping events, such as the Afterpay DROPSHOP program for highly sought-after Jordan sneakers, to create excitement and draw new audiences.
4.
Result
The integration of Afterpay led to a significant boost in both sales and customer engagement for HBX. The Afterpay DROPSHOP event exceeded sales expectations and solidified the success of the partnership, ultimately contributing to the growth of HBX's customer base.
The Blurbs FAQs
AfterPay hasn't answered their category questions yet.
1.
What payment options do you offer (Buy Now, Pay Later, installment payments, pay-in-full, digital wallets, etc.)?
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2.
What eCommerce platforms and payment gateways do you integrate with (Shopify, Magento, WooCommerce, Stripe, PayPal, etc.)?
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3.
What are the fees and pricing structure (merchant fees, transaction fees, late fees, revenue share, etc.)?
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4.
How do you handle risk, fraud prevention, and chargebacks?
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5.
How does your solution impact checkout conversion rates and average order value (AOV)?
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6.
Do you support international transactions and multi-currency payments?
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7.
What is the customer experience like (checkout flow, approvals, mobile optimization)?
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8.
What consumer credit checks or approvals are required for customers to use your service?
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9.
How do you handle refunds, cancellations, and partial payments?
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10.
What level of customer support do you offer for merchants and shoppers?
