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Amazon Advertising
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Th
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vice
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nesses
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ertise
o
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What retail media networks and marketplaces do you have access to?
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Do you support both on-site (sponsored placements) and off-site (programmatic, social, CTV) retail media advertising?
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3.
How does your platform handle first-party data and audience targeting across retailers?
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Can your platform track and attribute retail media spend to conversions, both online and in-store?
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5.
How does your platform integrate with our existing MarTech stack (CDP, CRM, DMP, Google Analytics, eCommerce platform, etc.)?
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What level of automation and AI-driven optimization do you offer for campaign management?
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Do you support co-op advertising or joint media funding with retail partners?
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How do you handle incrementality testing and brand lift measurement?
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What level of reporting and real-time analytics do you provide?
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