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"Boost ecommerce with scalable, flexible solutions."

This company provides a comprehensive ecommerce platform designed to enhance online business performance. They offer scalable solutions that cater to various business needs, ranging from small businesses to large enterprises. Their tools support multi-channel sales, integrate seamlessly with existing systems, and offer flexibility through headless commerce capabilities. Additionally, they provide training and support services to ensure smooth operations, enhanced customer experiences, and optimized business growth globally.
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BigCommerce's Website Claims...
Our AI found these claims on BigCommerce's website.
Flexibility with Open SaaS
BigCommerce claims that their Open SaaS provides unparalleled flexibility for tailored ecommerce solutions.
Global scalability promise
BigCommerce claims that their platform offers scalability for global expansion and diverse market reach.
Cost efficiency advantage
BigCommerce claims that leading brands achieve lower total cost of ownership with their platform.
BlurbSTAR Case Study
Saddleback Leather Company & BigCommerce
BigCommerce enabled rapid growth and efficiency for Saddleback.
40%
Increase in average order value
43%
Increase in revenue
1.
Situation
Ecommerce Struggles and Platform Issues
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Challenges with existing ecommerce platforms.
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Slow load times impacted user experience.
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Needed a stable and agile solution.
Saddleback Leather Company experienced significant growing pains with their early ecommerce platforms. Initially using NetSuite, they faced challenges in adding desired functionalities, leading to a switch to Acumatica, which impressed them. Their subsequent platform, Magento, initially fulfilled their needs but eventually became cumbersome with excess functionality, resulting in slow load times and high bounce rates. The prolonged site updates and maintenance further burdened the team, impeding their growth potential. Founder Dave Munson recognized the necessity for a stable, agile platform that could grow with them while seamlessly integrating with Acumatica, their ERP. This critical need for a flexible and responsive platform was crucial to their future expansion goals.
2.
Task
Finding an Efficient Ecommerce Platform
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Identifying a powerful and user-friendly platform.
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Ensuring strong customer support integration.
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Reducing update times for increased efficiency.
Recognizing the operational hindrances caused by their current platforms, Saddleback Leather Company set out to find an ecommerce solution that would streamline their business processes and enhance growth efficiency. The task was to identify a platform that was not only powerful and user-friendly but also one that prioritized strong customer support akin to the level Saddleback provided. A crucial requirement was seamless integration with Acumatica, their ERP system, to ensure smooth operational workflows. The chosen platform had to be responsive and adaptable, reducing the time required for site updates and new features implementation, thus empowering the Saddleback team to focus on product and market expansion rather than technical challenges.
3.
Action
Adopting BigCommerce for Agile Growth
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Migrated to BigCommerce for better integration.
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Received strong support from BigCommerce team.
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Improved agility in sales and marketing strategies.
Saddleback Leather Company adopted BigCommerce as their new ecommerce platform after attending an Acumatica event where they saw the seamless integration between the two systems. They began migrating their site to BigCommerce, appreciating the user-friendliness and powerful capabilities that matched their ERP system. The BigCommerce team, including implementation project managers and customer success managers, worked closely with Saddleback, ensuring a smooth and timely transition. Regular meetings and continuous support from BigCommerce built a robust partnership, facilitating efficient communication and problem-solving. This proactive approach enabled Saddleback to enhance their sales and marketing agility, freeing them to focus on expanding their offerings and improving customer engagement.
4.
Result
Streamlined Operations and Revenue Growth
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43% revenue growth achieved post-migration.
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Improved staff efficiency and user engagement.
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Enhanced SEO strategies increased online visibility.
After switching to BigCommerce, Saddleback Leather Company noted significant improvements in operational efficiency and revenue. Load times decreased drastically, reducing customer bounce rates and boosting user engagement. By leveraging BigCommerce's tools, Saddleback enhanced their SEO strategies, increasing product visibility and online presence. The simplicity and usability of the platform enabled the team to implement ideas quickly, with development cycles reduced from months to days or even hours. This rapid adaptability directly contributed to a 43% increase in revenue and allowed for strategic focus on growth. Staff efficiency improved, requiring fewer resources to manage the platform, freeing up personnel to focus on innovation and expansion across new markets and initiatives.
Keywords
BIGCOMMERCE
SADDLEBACK LEATHER COMPANY
ECOMMERCE PLATFORM
SITE MIGRATION
ONLINE GROWTH
SEO STRATEGIES
CUSTOMER SUPPORT
PLATFORM INTEGRATION
REVENUE INCREASE
OPERATIONAL EFFICIENCY
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1.
What type of eCommerce solution do you offer (traditional, headless, PWA, API-first, open-source, SaaS, etc.)?
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2.
How does your platform integrate with our existing tech stack (ERP, CRM, CDP, ESP, payment gateways, PIM, OMS, etc.)?
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3.
What level of customization and flexibility does your platform offer for storefront design and checkout experiences?
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4.
Does your platform support omnichannel commerce (social commerce, marketplaces, in-store POS, BOPIS, mobile commerce, etc.)?
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5.
How does your platform handle site speed, scalability, and high-traffic events (Black Friday, flash sales, etc.)?
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6.
What payment methods and gateways does your platform support, and how does it handle international currencies and taxes?
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7.
What built-in SEO, marketing, and conversion optimization features does your platform offer?
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8.
How does your platform support mobile commerce and progressive web apps (PWAs)?
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9.
What security, compliance, and fraud prevention measures do you provide (PCI-DSS, GDPR, CCPA, fraud detection, SSL, etc.)?
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10.
What analytics and reporting tools do you provide for tracking sales, customer behavior, and campaign performance?
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