FTD streamlined operations, improving conversion rates and efficiency with Nacelle.
20%
Developer efficiency improved by 20% with the implementation of Nacelle's API.
25%
FTD saw an immediate 25% increase in conversion rates after launching with Nacelle.
1.
Situation
FTD, a pioneer in the floral industry since 1910, needed to reinvent its digital strategy to align with the evolving market landscape and new tech advancements. They wanted to provide their worldwide network of florists with tools to create unique, localized website experiences while enhancing overall website performance.
2.
Task
FTD aimed to find a flexible yet robust digital ecosystem that could streamline their operations, optimize developer workflows, and enhance customer experiences. Their main challenge was to support a multifaceted e-commerce model while integrating an efficient, cohesive digital environment.
3.
Action
Partnering with Nacelle, FTD leveraged a unified API to consolidate vast product, collection, and content data into a seamless digital ecosystem. This integration reduced the need for a complex infrastructure within their PWA and allowed easy ingestion of content from platforms like Salsify, Contentful, and Shopify. Nacelle’s flexibility enabled FTD to repurpose content effortlessly and enhance search results with Algolia and React.
4.
Result
FTD experienced immediate improvements with their new platform. Key metrics like conversion rate, average order value, and NPS improved significantly. Site speed and developer efficiency were enhanced, leading to a shift from maintenance to innovation. This transformation allowed FTD to do more with less, focusing on expanding their offerings and delving into mobile apps for future growth.
Keywords
FTD
NACELLE
DIGITAL TRANSFORMATION
E-COMMERCE
API INTEGRATION
FLORAL INDUSTRY
CONVERSION RATE
WEB PERFORMANCE
DEVELOPER EFFICIENCY
CONTENT REPURPOSING
COMPOSABLE COMMERCE
PROGRESSIVE WEB APPLICATION
ALGOLIA
REACT
The Blurbs FAQs
Nacelle hasn't answered their category questions yet.
1.
What type of eCommerce solution do you offer (traditional, headless, PWA, API-first, open-source, SaaS, etc.)?
Nacelle has not completed their Blurbs FAQs
2.
How does your platform integrate with our existing tech stack (ERP, CRM, CDP, ESP, payment gateways, PIM, OMS, etc.)?
Nacelle has not completed their Blurbs FAQs
3.
What level of customization and flexibility does your platform offer for storefront design and checkout experiences?
Nacelle has not completed their Blurbs FAQs
4.
Does your platform support omnichannel commerce (social commerce, marketplaces, in-store POS, BOPIS, mobile commerce, etc.)?
Nacelle has not completed their Blurbs FAQs
5.
How does your platform handle site speed, scalability, and high-traffic events (Black Friday, flash sales, etc.)?
Nacelle has not completed their Blurbs FAQs
6.
What payment methods and gateways does your platform support, and how does it handle international currencies and taxes?
Nacelle has not completed their Blurbs FAQs
7.
What built-in SEO, marketing, and conversion optimization features does your platform offer?
Nacelle has not completed their Blurbs FAQs
8.
How does your platform support mobile commerce and progressive web apps (PWAs)?
Nacelle has not completed their Blurbs FAQs
9.
What security, compliance, and fraud prevention measures do you provide (PCI-DSS, GDPR, CCPA, fraud detection, SSL, etc.)?
Nacelle has not completed their Blurbs FAQs
10.
What analytics and reporting tools do you provide for tracking sales, customer behavior, and campaign performance?
