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Billo

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"Creates affordable, high-impact social media videos."

This service offers a platform where brands can easily create engaging and authentic video advertisements for social media. By connecting with various content creators, businesses receive customized videos that help elevate their social media presence. The service aims for efficiency and cost-effectiveness, offering fixed pricing and a streamlined process to deliver quality content quickly, enhancing advertising performance primarily on platforms like TikTok and Facebook.
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Billo's Website Claims...
Our AI found these claims on Billo's website.
Faster video production process
Billo claims that their platform allows for faster video production by simplifying and streamlining the entire process.
Cost-effective video solutions
Billo claims that they provide high-quality videos at an unbeatable starting price of just $99 per video.
Performance-driven video content
Billo claims that their authentic creator videos boost engagement, drive clicks, and increase sales on TikTok and Meta.
BlurbSTAR Case Study
Peepers & Billo
Peepers boosted sales and ROI with UGC via Billo.
1:1
Exceeded ROI expectations for Peepers
45%
Higher click rates on UGC ads
1.
Situation
Eyewear Brand Needs Authentic Connection
→
Foster deeper trust with customers.
→
Target women over 45 effectively.
→
Shift towards authentic customer experiences.
Peepers, a well-established fourth-generation family-run eyewear business, faced a significant challenge in its marketing strategy. The brand primarily targeted women over 45, with a diverse range of products including reading glasses, blue light glasses, progressive readers, and polarized sunglasses. Despite their historical market presence, they recognized that fostering a deeper trust among their customers was essential. This called for a shift from traditional model imagery to authentic customer experiences, showcasing the brand's authenticity and quality. To address this, they needed a platform capable of generating genuine and relatable user-generated content (UGC) that reflected their brand values while being cost-effective and diverse in its cast selection.
2.
Task
Integrate Billo to Create UGC
→
Integrate a UGC creation platform.
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Enhance authenticity using real experiences.
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Manage content efficiently end-to-end.
Peepers set out to find a platform that could help them effectively incorporate UGC into their marketing strategy. The aim was to leverage real customer experiences to enhance the brand's authenticity. The specific task involved selecting a provider that could deliver high-quality UGC across multiple marketing channels such as social media, email marketing, and website content. They turned to Billo, a service known for its video ad and UGC creation capabilities. The integration needed to be seamless, enabling Peepers to manage the entire process efficiently from content briefing to final approval on the platform.
3.
Action
Seamless UGC Integration Achieved
→
Manage workflow efficiently through Billo.
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Use UGC across multiple channels.
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Align content with brand authenticity.
With Billo, Peepers' integration of user-generated content into their marketing efforts was both straightforward and effective. Bailey, the Digital Content Coordinator, spearheaded this operation, managing the entire workflow on the Billo platform. This involved everything from briefing creators to approving the final content without any issues. The UGC created was versatile, being deployed across various marketing channels such as paid ads, organic social media, email campaigns, and directly on their website. Billo's platform allowed for an efficient incorporation of genuine customer-oriented content, aligning perfectly with Peepers' vision for authentic brand representation.
4.
Result
UGC Outperforms; ROI Exceeds Goals
→
UGC consistently outperforms traditional ads.
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Boosted visibility and sales for products.
→
Exceeded initial ROI expectations remarkably.
Utilizing Billo's services led to remarkable improvements in Peepers' marketing performance. The user-generated content consistently outperformed other ad formats, with significant enhancements in click rates, views, likes, and comments, notably in organic social media and email campaigns. A targeted UGC campaign for Peepers' top-selling sunglasses style significantly boosted product visibility and sales, highlighting the impact of authentic content on consumer behavior. Exceeding their initial ROI expectations of 1:1, the use of Billo's content proved highly cost-effective, providing Peepers outstanding returns on their marketing investments. This success has encouraged Peepers to integrate Billo into their future marketing strategies continuously.
Keywords
EYEWEAR
USER-GENERATED CONTENT
DIGITAL MARKETING
ROI
UGC
SOCIAL MEDIA
BILLO
PEEPERS
VIDEO ADS
MARKETING STRATEGY
The Blurbs FAQs
Billo hasn't answered their category questions yet.
1.
Do creators make a profile on your platform and authorize access to their social accounts?
Billo has not completed their Blurbs FAQs
2.
Do you secure full rights in perpetuity to content generated on the platform as a default?
Billo has not completed their Blurbs FAQs
3.
What types of content can be generated for UGC campaigns?
Billo has not completed their Blurbs FAQs
4.
Does your platform provide filters to find creators based on specific criteria like engagement rate, audience demographics, or core competencies?
Billo has not completed their Blurbs FAQs
5.
Does your platform facilitate collaboration and direct communication between brands and creators from project inception to content delivery?
Billo has not completed their Blurbs FAQs
6.
Can creators submit content for brand review and approval directly within the platform, and does it support feedback and revisions?
Billo has not completed their Blurbs FAQs
7.
How does your platform leverage AI or machine learning to enhance UGC creation, distribution, or performance analytics?
Billo has not completed their Blurbs FAQs
8.
Can your platform manage distribution of UGC across multiple channels? Please list all channels available
Billo has not completed their Blurbs FAQs
9.
Can your platform deliver UGC to major retailers like Walmart, Target, and Amazon?
Billo has not completed their Blurbs FAQs
10.
What level of customer support and success management is provided to brands using your platform for UGC campaigns?
Billo has not completed their Blurbs FAQs
Billo
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