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Duekl

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"Turn customers into brand advocates."

This platform transforms existing customers into brand ambassadors and social affiliates, utilizing their networks for effective marketing. It helps brands harness user-generated content and achieve organic growth, reducing reliance on expensive ads. By incentivizing genuine advocacy through gamified tasks, it builds lasting relationships, and provides comprehensive management tools to handle advocate programs efficiently.
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Duekl's Website Claims...
Our AI found these claims on Duekl's website.
Higher-converting, cost-effective traffic
Duel claims that their platform enables customers to create better content and send higher-converting traffic at a fraction of the cost.
Automated, scalable management
Duel claims that their AI automates tedious tasks, allowing one person to manage 15,000 advocates without increased overhead.
Authentic and repeatable growth
Duel claims that they ensure growth by engaging with customers authentically, creating lasting relationships beyond transactions.
BlurbSTAR Case Study
Charlotte Tilbury & Duel
Duel helped Charlotte Tilbury achieve explosive advocacy-driven growth.
10x
ROI achieved through program
135%
Increase in program revenue (2022-2023)
1.
Situation
Need to Diversify Channels
→
Industry competitiveness prompts diversification need.
→
Traditional acquisition channels lose effectiveness.
→
Magic Beauty Stars program conceptualized to harness advocacy.
Charlotte Tilbury, a leading brand in the beauty and cosmetics industry, identified the increasing competitiveness in their market as a significant challenge. They recognized the necessity to diversify their customer acquisition channels to continue growing. With traditional methods becoming less effective, they sought innovative ways to reach their target audiences and harness brand advocacy. This led to the creation of the Magic Beauty Stars program aimed at leveraging their most passionate fans to amplify brand awareness and drive direct purchases through social platforms.
2.
Task
Build and Automate Program
→
Engage micro-influencers strategically.
→
Automate operations through Duel platform.
→
Incentivize advocates for structured promotion.
The task at hand was to construct a robust brand advocacy program that capitalized on the influence of micro-influencers, who were already organically promoting Charlotte Tilbury. Their challenge was to automate the process to scale efficiently. The program needed to incentivize existing brand advocates, channel their genuine enthusiasm into structured promotional efforts, and allow them to participate in revenue-driving activities. Duel provided the platform to automate these processes, enabling systematic engagement with influencers and ensuring their contributions translated into measurable brand growth.
3.
Action
Incentivize and Engage Advocates
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Leverage Duel for program efficiency.
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Create personalized engagement incentives.
→
Streamline advocacy through automation.
Duel's platform facilitated the development and automated management of the Magic Beauty Stars program. Through unique codes and personalized storefronts, influencers were empowered to share affiliate links, engage their audiences, and direct traffic to Charlotte Tilbury's website. Participants were rewarded with exclusive offers and benefits, encouraging them to meet specific tasks that opened new reward tiers. By utilizing Duel, the program streamlined integration with various social platforms and managed all activities centrally. This automation reduced manual workload by over 90%, making the process more efficient and scalable.
4.
Result
Achieve 10x ROI and Scale
→
Secure 10x ROI with program costs covered.
→
Enhance revenue by 135% in one year.
→
Amass millions in social media reach.
The implementation of the Magic Beauty Stars program on the Duel platform resulted in remarkable achievements for Charlotte Tilbury. The brand unlocked a new revenue stream, with the program yielding a 10x ROI since its inception, including all associated costs. Additionally, there was a 135% increase in program revenue from August 2022 to August 2023. The initiative generated millions in social reach and thousands of user-generated content pieces, integrating these into its market strategy. It facilitated long-term relationships with brand advocates, transforming passionate customers into consistent revenue generators.
Keywords
CHARLOTTE TILBURY
DUEL PLATFORM
BRAND ADVOCACY
MICRO-INFLUENCERS
CUSTOMER ACQUISITION
USER-GENERATED CONTENT
MAGIC BEAUTY STARS
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3.
What types of content can be generated for UGC campaigns?
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Does your platform provide filters to find creators based on specific criteria like engagement rate, audience demographics, or core competencies?
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Does your platform facilitate collaboration and direct communication between brands and creators from project inception to content delivery?
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6.
Can creators submit content for brand review and approval directly within the platform, and does it support feedback and revisions?
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7.
How does your platform leverage AI or machine learning to enhance UGC creation, distribution, or performance analytics?
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Can your platform manage distribution of UGC across multiple channels? Please list all channels available
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Can your platform deliver UGC to major retailers like Walmart, Target, and Amazon?
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What level of customer support and success management is provided to brands using your platform for UGC campaigns?
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