Helps brands partner with content creators for promotional campaigns, leveraging their creative talent to drive growth. They provide strategy, casting, distribution, and measurement, ensuring authentic engagement with unique audiences and fostering growth at scale.
Heinz's social media campaign boosted brand presence and engagement.
15x
Increase in Awareness of Heinz as a meal ingredient (Insta)
12.9%
Agree that Heinz is worth paying more for
1.
Situation
Heinz, a beloved food brand for generations, was being forgotten in everyday meals. The challenge was to remind people how Heinz condiments could enhance any dish, particularly engaging with audiences on social platforms known for recipe sharing and food inspiration.
2.
Task
The goal was to reinvigorate Heinz's brand presence by making it a staple in modern, everyday meals shared on social media. This required engaging with foodies and their followers through visually appealing and practical content that halted their scrolling.
3.
Action
We partnered with 12 outstanding foodie creators, stocking their kitchens with Heinz products. These creators integrated Heinz into everyday and seasonal recipes, transforming regular meals and adding unique twists to classics. They shared high-quality content regularly and interacted with audiences, answering any queries, thereby personalizing the engagement far beyond what traditional ads could achieve.
4.
Result
The campaign significantly increased Heinz's visibility, generating over 15 million impressions. It led to a 15x increase in awareness of Heinz as a meal ingredient and a notable 17.4% boost in the belief that Heinz improves everyday meals. Additionally, 12.9% more people agreed that Heinz products were worth paying more for.
Keywords
HEINZ
FOODIE CREATORS
SOCIAL MEDIA CAMPAIGN
CONDIMENTS
MEAL ENHANCEMENT
FOOD INSPIRATION
RECIPE INNOVATION
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