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Connexity

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"Performance marketing for online retailers and advertisers."

This company specializes in performance marketing solutions for retailers and advertisers. It offers a platform to boost sales and reach customers across the web. By optimizing ad exposure, the service helps connect businesses with new and existing customers at different buying stages. Its technology ensures campaigns are managed efficiently to achieve desired return on advertising spend and sales growth.
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Connexity's Website Claims...
Our AI found these claims on Connexity's website.
Generates substantial new sales
Connexity claims that it generates $5B in new sales annually for top retailers, ensuring guaranteed delivery on performance targets.
Optimizes exposure effectively
Connexity claims that direct relationships and integrations power their ability to optimize exposure in the open web, targeting new and existing customers.
Offers unmatched ROI
Connexity claims that its platform guarantees performance that meets or exceeds ROAS or COS targets, driven by leading edge technology.
BlurbSTAR Case Study
Tinuiti & Connexity
40%
Connexity delivers higher ROAS
80%
Most Connexity shopper clicks are new customers
1.
Situation
Tinuiti sought growth in retail
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Retailers needed channel diversification.
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Tinuiti's clients sought new customer acquisition.
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Growth required beyond Google and Bing ads.
Tinuiti, a prominent retail agency, was experiencing success with its established paid search ad programs on Google and Bing. Despite these successes, some of Tinuiti's major clients, including notable retailers like Maurices, Aeropostale, and Boston Proper, were looking to achieve further acquisition growth and diversify their shopper engagement strategies. Tinuiti's goal was to help these retailers access new channels and reach more shoppers to drive growth and diversification in a competitive market. This situation required Tinuiti to look for innovative solutions to expand their clients' reach beyond traditional ad platforms.
2.
Task
Identify new shopper channels
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Explore diverse shopping channels.
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Transform product data formats.
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Enhance customer acquisition strategies.
Tinuiti's task was to find strategic partners and solutions that could help them expand their clients' retail engagement potentials. With their current success in search ad placements, the task was to explore additional shopping channels and avenues for their clients to reach more consumers. They needed a robust solution that could offer new ad placement opportunities while transforming existing product offer data into new and diverse formats. This would enable their retail clients to tap into various consumer segments, enhancing customer acquisition and diversifying engagement methods across different digital platforms.
3.
Action
Partnered with Connexity for reach
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Utilized Connexity's ad technology.
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Diversified ad formats and placements.
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Engaged Connexity's creator network.
In 2019, Tinuiti formed a significant partnership with Connexity. This collaboration aimed to leverage Connexity's expertise in creating distinct shopping ad placements across various channels. Tinuiti provided Connexity with managed feeds of structured product offer data. Connexity enriched this data, enabling more diverse ad placement opportunities and innovative ad formats, including Influence Ads. This enrichment allowed Tinuiti's clients to diversify their reach, tapping into Connexity's network of over 4,000 content creators who promoted retailer offers in innovative ways, such as Instagram stories and Pinterest boards. This expanded Tinuiti's clients' potential to engage unique shopper segments across social platforms.
4.
Result
Enhanced client retail performance
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Boosted new customer acquisition.
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Increased Return on Ad Spend.
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Expanded click-through and sales.
The partnership between Tinuiti and Connexity resulted in significant success for Tinuiti's retail clients. Connexity's Influence Ads and other shopping channels delivered impressive results: 80% of shopper clicks were from new customers, and a 40% increase in Return on Ad Spend (ROAS) over other campaigns. Additionally, Connexity channels boosted click-through rates by 35% and contributed to a 20% increase in incremental sales revenue. This performance exceeded the KPIs that Tinuiti's retail clients targeted. Courtney O'Donnell, Director of Shopping & Feed Strategy at Tinuiti, praised the partnership for its ability to outperform standard Google and Bing ads, emphasizing the continued recommendation for retailers to expand advertising through Connexity.
Keywords
TINUITI
CONNEXITY
INFLUENCE ADS
DIGITAL MARKETING
SHOPPER ENGAGEMENT
AD TECHNOLOGY
RETAIL GROWTH
AD PLACEMENTS
The Blurbs FAQs
Connexity hasn't answered their category questions yet.
1.
What retail media networks and marketplaces do you have access to?
Connexity has not completed their Blurbs FAQs
2.
Do you support both on-site (sponsored placements) and off-site (programmatic, social, CTV) retail media advertising?
Connexity has not completed their Blurbs FAQs
3.
How does your platform handle first-party data and audience targeting across retailers?
Connexity has not completed their Blurbs FAQs
4.
Can your platform track and attribute retail media spend to conversions, both online and in-store?
Connexity has not completed their Blurbs FAQs
5.
How does your platform integrate with our existing MarTech stack (CDP, CRM, DMP, Google Analytics, eCommerce platform, etc.)?
Connexity has not completed their Blurbs FAQs
6.
What level of automation and AI-driven optimization do you offer for campaign management?
Connexity has not completed their Blurbs FAQs
7.
Do you support co-op advertising or joint media funding with retail partners?
Connexity has not completed their Blurbs FAQs
8.
How do you handle incrementality testing and brand lift measurement?
Connexity has not completed their Blurbs FAQs
9.
What level of reporting and real-time analytics do you provide?
Connexity has not completed their Blurbs FAQs
10.
Can your platform help with creative production and dynamic ad personalization?
Connexity has not completed their Blurbs FAQs
Connexity
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