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Kroger Precision Marketing

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"Ad platform for targeted retail marketing."

This company helps brands advertise effectively to shoppers by using data to create targeted, engaging, and measurable ads across various digital platforms like search, social media, and TV.
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Kroger Precision Marketing's Website Claims...
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Rich customer data
Kroger Precision Marketing claims that their access to first-party shopper data from Kroger households allows them to deliver highly relevant and effective campaigns.
Measurement capabilities
Kroger Precision Marketing claims that their ability to measure campaign performance against actual sales data sets them apart from competitors.
Trustworthy certification
Kroger Precision Marketing claims that their platinum certification from the Trustworthy Accountability Group demonstrates their commitment to brand safety, fraud prevention, and security.
BlurbSTAR Case Study
AC Brands & Kroger Precision Marketing
Off-site campaign boosts Sumo Citrus sales significantly.
8%
Sales uplift for participating products
10%
Increase in household penetration
1.
Situation
Limited Sumo Citrus availability window.
→
Sumo Citrus available January-April.
→
Identify existing and lapsed buyers.
→
Target citrus-buying households.
AC Brands wanted to raise awareness about their Sumo Citrus mandarins, which are available only from January to April. The company sought to ensure consumers knew about this specific time frame for purchasing the seedless, sweet, and easy-to-peel fruit. Kroger Precision Marketing was tasked with leveraging their expertise to identify and engage existing and lapsed tangerine buyers, as well as households known for buying citrus products. This was a critical opportunity for the brand to maximize sales within the narrowly-defined seasonal period.
2.
Task
Launch off-site display campaign.
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Off-site display to raise awareness.
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Reach scalable online audience.
→
Boost brand recall and engagement.
AC Brands aimed to spread awareness of Sumo Citrus by initiating an off-site display campaign. The task was to elevate consumer knowledge and engagement beyond traditional in-store promotions, and to reach a larger online audience. By choosing off-site display ads, AC Brands sought a scalable approach to drive brand recall and prompt potential customers to shop online, ensuring that all Sumo Citrus-related consumer interactions were optimized across digital touchpoints.
3.
Action
Utilize creative branding strategies.
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Creative branding: 'world's most loved fruit'.
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Direct links to online shopping.
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Utilize data analytics for targeting.
Kroger Precision Marketing engineered a creative strategy that positioned Sumo Citrus as 'the world’s most loved fruit' in the display ads. This unique messaging featured direct links to online shopping options, facilitating seamless conversions for interested buyers. The campaign creatively targeted both prior buyers and new audience segments, optimizing the use of Kroger's robust data analytics to tap into specific consumer preferences and behavioral insights. The strategic action involved tailoring content that resonated with audience preferences, thus enhancing the campaign's effectiveness.
4.
Result
Significant uplift in sales and reach.
→
Over 8% sales uplift.
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Greater than 10% increase in penetration.
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Refined targeting drove significant ROI.
The campaign yielded a more than 8% uplift in sales for participating products, signifying a strong return on investment for AC Brands. Additionally, there was over a 10% increase in household penetration, illustrating an expanded base of consumers purchasing the product. Such results underscore the effectiveness of deploying a well-targeted off-site advertising strategy and leveraging precision marketing to extend reach and drive consumer action within a competitive market segment.
Keywords
AC BRANDS
SUMO CITRUS
KROGER PRECISION MARKETING
OFF-SITE CAMPAIGN
INCREASE SALES
CITRUS MARKETING STRATEGY
DIGITAL ADVERTISING
The Blurbs FAQs
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1.
What retail media networks and marketplaces do you have access to?
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2.
Do you support both on-site (sponsored placements) and off-site (programmatic, social, CTV) retail media advertising?
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3.
How does your platform handle first-party data and audience targeting across retailers?
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4.
Can your platform track and attribute retail media spend to conversions, both online and in-store?
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5.
How does your platform integrate with our existing MarTech stack (CDP, CRM, DMP, Google Analytics, eCommerce platform, etc.)?
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6.
What level of automation and AI-driven optimization do you offer for campaign management?
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7.
Do you support co-op advertising or joint media funding with retail partners?
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8.
How do you handle incrementality testing and brand lift measurement?
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9.
What level of reporting and real-time analytics do you provide?
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10.
Can your platform help with creative production and dynamic ad personalization?
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Kroger Precision Marketing
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