This company helps you manage and deliver content across various platforms. You can unify your content from multiple sources, create dynamic experiences, and use AI to automate the process. Their platform allows teams to easily collaborate, ensuring your digital content is optimized for SEO and personalized for your audience. It supports mobile applications, global marketing, localization, and much more.
Costa Coffee switched to Contentful for efficient global content localization.
15
localized websites built using Contentful in just 15 minutes per site.
50%
Costa Coffee's content management efficiency improvement post-transition.
1.
Situation
Costa Coffee, a UK-based coffee chain, needed to replatform their digital content due to their acquisition by The Coca-Cola Company. They had just five weeks to move off their existing CMS and had the options of adopting Coca-Cola's legacy CMS or finding a more flexible, brand-specific solution.
2.
Task
Costa Coffee's engineering team was responsible for selecting and implementing a new content management solution that would maintain brand consistency and enhance the ability to localize content for a growing global customer base. Speed and flexibility were critical given the tight deadline and diverse market needs.
3.
Action
The team selected Contentful's composable, API-first content platform. They conducted a quick proof of concept and rapidly gained approval to proceed. Contentful's modular structure allowed for easy localization and automation, enabling the creation of 15 localized websites. The platform's ease of use also empowered non-technical team members to manage content independently.
4.
Result
Costa Coffee successfully transitioned to Contentful within the five-week timeframe. They now operate 15 localized websites, allowing them to expand globally while maintaining brand consistency and connecting with local markets. The new system streamlined content management, reducing errors and increasing efficiency for the four-person engineering team.
Keywords
CONTENT LOCALIZATION
COMPOSABLE CONTENT PLATFORM
API-FIRST CMS
DIGITAL TRANSFORMATION
CUSTOMER EXPERIENCE
BRAND CONSISTENCY
GLOBAL MARKET EXPANSION
AUTOMATED CONTENT PROCESSES
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1.
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4.
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6.
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7.
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8.
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9.
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