This company offers aheadless content management system (CMS) that helps businesses manage and deliver content across multiple digital platforms efficiently. You can create, store, and manage your digital content in one place and push it out to websites, mobile apps, or any other digital channels. It's flexible, scalable, and allows for easier integration with other technologies.
Icelandair needed to redesign and launch a new website to support their modular content approach, after finding their existing CMS solutions inadequate for personalization and omnichannel delivery.
2.
Task
The task was to evaluate and migrate to a modern CMS that could handle Icelandair's requirements for workflow automation, localization, and seamless translation management.
3.
Action
Icelandair selected Contentstack after evaluating 15 CMS platforms. Within three weeks, they migrated their content and implemented automation and workflows to streamline publishing and localization processes.
4.
Result
Post-migration to Contentstack, Icelandair saw a 90% reduction in the time to push promotions, an 82% reduction in backlog issues, and a 70% faster translation delivery rate. This resulted in increased efficiency and improved content quality across 12 languages and 16 locales.
Keywords
CMS
HEADLESS CMS
MODULAR CONTENT
WORKFLOW AUTOMATION
CONTENT LOCALIZATION
OMNICHANNEL DELIVERY
CONTENTSTACK
DIGITAL TRANSFORMATION
ICELANDAIR
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1.
What type of CMS architecture does your platform use (traditional, headless, hybrid, API-first, AI-driven, etc.)?
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How does your platform integrate with our existing eCommerce and MarTech stack (Shopify, Magento, Salesforce, CDP, ESP, DAM, PIM, etc.)?
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3.
Does your CMS support AI-driven personalization and dynamic content optimization?
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4.
How does your platform handle omnichannel content delivery (web, mobile, app, digital signage, IoT, social, email, etc.)?
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5.
What level of customization, flexibility, and scalability does your CMS provide?
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How does your CMS support localization, multi-language content, and regionalized experiences?
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7.
What analytics, reporting, and testing capabilities do you provide to track web performance?
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8.
How does your CMS handle website speed, performance, and Core Web Vitals optimization?
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Does your CMS support AI-powered automation for content creation, tagging, and metadata optimization?
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How does your CMS manage digital assets (images, videos, PDFs) and structured data?
