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Sitecore

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"Platform for managing personalized digital experiences."

This company provides a versatile digital platform allowing marketers and tech teams to create, manage, and enhance online experiences. Its tools support content management, personalized commerce, and data-driven optimization, all within a cloud-based ecosystem. It facilitates collaboration between marketing and technical teams to improve efficiency and engagement.
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Sitecore's Website Claims...
Our AI found these claims on Sitecore's website.
Composability and Flexibility
Sitecore claims that its composable platform provides total solution flexibility, allowing businesses to build unique digital experiences.
Seamless Collaboration
Sitecore claims that it connects marketers and developers, enabling them to work in harmony for better results.
AI-Driven Innovation
Sitecore claims that its platform boosts productivity with AI-driven orchestration and workflows.
BlurbSTAR Case Study
Pet Supplies Plus & Horizontal Digital
Sitecore modernization enhances Pet Supplies Plus eCommerce experiences.
6%
annual growth in online revenue before modernization
45%
improvement in eCommerce platform performance
1.
Situation
Outdated eCommerce Causes Customer Dissatisfaction
→
Outdated eCommerce platform hampers growth.
→
Customer feedback highlights tech issues.
→
Maintenance costs and security risks.
Pet Supplies Plus, a prominent US retailer with over 730 stores, faced critical challenges due to its aging eCommerce platform. This outdated infrastructure led to slow response times, clunky navigation, and frequent downtime, resulting in customer dissatisfaction and hindered business growth. A key catalyst for change was customer feedback, which highlighted issues like high bounce rates and missed sales opportunities. The company's unstable platform also posed security risks and increased maintenance costs, while difficulties in finding skilled professionals for outdated technology added to the woes.
2.
Task
Modernize Tech to Enhance Experience
→
Replatform eCommerce for improved scalability.
→
Drive customer relationships and experiences.
→
Strategic adoption of modern technology.
The primary task was to transform the digital experience of Pet Supplies Plus by replatforming their eCommerce system. The goal was to drive customer relationships forward, improve scalability, and reduce total costs. Streamlining the platform was crucial to bringing franchise owners into a modern digital ecosystem, ensuring the infrastructure could handle increased digital traffic and enhance customer experiences. This required not only adopting new technology but embracing a comprehensive, strategic approach to leverage the technology fully, enabling personalization and scalability to meet the future demands of the business.
3.
Action
Implement Composable Sitecore System
→
Implement Sitecore's modular platform.
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Prioritize performance and scalability.
→
Enable B2C and omnichannel engagement.
Pet Supplies Plus partnered with Sitecore and Horizontal Digital to implement a state-of-the-art, modular eCommerce platform. This solution used Sitecore XM Cloud, Content Hub, Experience Edge, Sitecore Search, and OrderCloud to offer a flexible, headless architecture. Critical steps involved prioritizing performance enhancements, lowering total cost of ownership, and ensuring scalability. Development began in late 2023 with the platform launching in 2024. It was designed to support B2C capabilities, tailor the franchise experience, and provide omnichannel customer engagement, thus creating a robust commerce environment that could adapt over time.
4.
Result
Enhanced Customer Experience and Growth
→
Improved stability and reduced costs.
→
Increased conversions and customer loyalty.
→
Future enhancements to continue competitiveness.
The strategic replatforming initiative led to significant improvements for Pet Supplies Plus. With reduced costs and improved stability, the new system supports higher traffic, providing a consistent shopping experience. This modernization has set the stage for personalized shopping and operational efficiencies. Ultimately, the initiative has driven increased conversion rates, higher revenues, and greater customer loyalty. The future roadmap includes launching a mobile app and redesigning the website in 2025 to further align online and in-store brand experiences, ensuring that the business remains competitive and fosters long-term growth.
Keywords
ECOMMERCE MODERNIZATION
PET SUPPLIES PLUS
SITECORE
DIGITAL TRANSFORMATION
CUSTOMER EXPERIENCE
OMNICHANNEL RETAIL
HEADLESS COMMERCE
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4.
How does your platform handle omnichannel content delivery (web, mobile, app, digital signage, IoT, social, email, etc.)?
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6.
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9.
Does your CMS support AI-powered automation for content creation, tagging, and metadata optimization?
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10.
How does your CMS manage digital assets (images, videos, PDFs) and structured data?
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