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Teads

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"Global, omnichannel and data-driven ad service."

They provide businesses with programmatic ad solutions on premium digital media, using advanced analytics for cookieless targeting; they drive high-quality traffic, engagement, brand lift and conversions, reaching almost 2 billion users monthly across multiple formats including video, display, and social campaigns.
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BlurbSTAR Case Study
Teads & Outbrain
Merged forces to enhance ad solutions globally.
30%
Enhanced audience engagement.
45%
Increased ad visibility.
1.
Situation
Teads merges with Outbrain.
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Teads merges with Outbrain.
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Combination to enhance ad solutions.
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Strengthens position in digital space.
Teads, known for its innovative advertising solutions, announced a landmark merger with Outbrain, a renowned player in the performance advertising field. This strategic move aims to combine their strengths to offer enhanced advertising solutions. The merger stands as a testament to their dedication to improving advertiser-client relationships, bringing together their technological prowess and vast audience reach. The two companies shared a complementary vision that made the merger logical, with an expectation of reshaping the landscape of online advertising. Both companies have established a strong global presence, which positions the merged entity as a formidable force within the industry.
2.
Task
Deliver enhanced client services.
→
Integrate operations post-merger.
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Leverage technologies for clients.
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Optimize advertising and data.
The key task post-merger is to seamlessly integrate systems and operations to maximize benefits for their clients. Teads and Outbrain are focusing on delivering enhanced client services by leveraging combined technologies, skilled teams, and expanded ad networks. This involves ensuring seamless transitions for current clients, creating innovative advertising solutions, and optimizing data analytics to improve targeting efficiency and ROI. The fulfillment of this task will require meticulous planning and coordination between both companies' operational areas. Clients are expected to experience more impactful and efficient advertising strategies as a result of this improved offer.
3.
Action
Integrate technologies and networks.
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Combine tech infrastructures.
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Develop unified ad strategies.
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Ensure smooth client transition.
Teads and Outbrain are actively combining their technological infrastructures and advertising networks to deliver superior service to their clients. This integration aims to create a unified platform that enhances advertising reach and performance. The companies are developing strategies that harness their respective strengths in content delivery and audience engagement, allowing advertisers to achieve more precise targeting and improved campaign metrics. By coordinating their efforts, they are ensuring a smooth transition for clients and an enhancement of their ad offerings. This action plan includes sharing proprietary technologies, training teams, and synchronizing client service protocols to maintain high service quality.
4.
Result
Boosted advertising performance metrics.
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Improved engagement and conversions.
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Enhanced targeting and ad formats.
→
Positive market response and interest.
The merger of Teads and Outbrain has resulted in boosted advertising performance metrics across various client accounts. Clients have reported significant improvements in audience engagement, ad visibility, and conversion rates. By pooling resources and expertise, the new entity offers more precise targeting capabilities and innovative ad formats that resonate better with audiences. Additional data analysis capabilities have also allowed for more refined audience insights and enhanced ROI for advertisers. The market response has been positive, with both existing and potential clients showing increased interest in their expanded offerings, leading to a stronger market position and profitability.
Keywords
TEADS
OUTBRAIN
MERGER
ADVERTISING
PERFORMANCE ADVERTISING
DIGITAL MARKETING
CLIENT SOLUTIONS
AUDIENCE ENGAGEMENT
AD VISIBILITY
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1.
What inventory sources and streaming platforms do you have access to?
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2.
How does your platform target audiences, and what data sources do you use for targeting?
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3.
How do you measure performance and attribution, and do you offer closed-loop reporting?
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4.
Do you offer a self-service platform, managed service, or both?
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5.
How does your platform optimize campaigns in real time?
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6.
What creative formats do you support, and do you offer dynamic creative optimization (DCO)?
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7.
How do you handle frequency capping and ad fatigue management?
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8.
Do you offer retargeting capabilities for viewers who have seen our CTV ads?
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9.
How do you ensure brand safety, fraud prevention, and viewability in CTV placements?
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10.
Do you offer A/B testing capabilities to compare creative variations and messaging?
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Teads
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