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Piano

"Personalize customer experiences with real-time data."

This company helps businesses understand and influence customer behavior using real-time data. They offer tools for creating personalized user experiences, managing subscriptions, and optimizing customer journeys. Their platform integrates smoothly with existing systems, allowing brands to enhance engagement and drive conversions effortlessly.
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Piano's Website Claims...
Our AI found these claims on Piano's website.
Accurate real-time data
Piano claims that their platform provides real-time accurate data to enable personalized customer experiences at scale, delivering precision and agility.
Seamless integrations
Piano claims that their platform offers open APIs and out-of-the-box integrations, allowing easy connections with existing systems and tools.
Expert-led services
Piano claims that their expert-led services, combined with their real-time accurate data capabilities, empower orchestrating, measuring, and optimizing the entire customer journey.
BlurbSTAR Case Study
Shell Recharge & Piano
Successful migration improved data analytics markedly.
45%
Improvement in lead generation
30%
Enhancement in service quality
1.
Situation
Shell Recharge Needed Advanced Analytics
Shell Recharge, an electric vehicle (EV) charging solution from Shell, was utilizing outdated, inefficient data analytics tools that hampered their ability to capture and analyze critical data for customer service improvements and lead generation. Recognizing the limitations of their current system, Shell Recharge decided to transition to Piano Analytics to better streamline and enhance their data analytics processes. Michel Bieze, a Senior Digital Analyst at Shell Recharge, spearheaded this migration, overseeing the strategic implementation and ensuring that the new analytics system was aligned with the company's overarching business goals.
2.
Task
Migration to Piano Analytics
The primary objective was to migrate Shell Recharge's existing data analytics setup to Piano Analytics smoothly and effectively. This involved not only the technical transition but also ensuring organizational buy-in and collaboration across various teams. A critical aspect of the task was to refine data strategies, improve lead generation processes, and bolster customer service quality through efficient data capture and analysis. Additionally, it was necessary to communicate the value of the new system to senior stakeholders in financial terms they could relate to, such as cost savings, revenue enhancement, and profitability.
3.
Action
Strategic Implementation and Collaboration
Michel Bieze facilitated the transition by fostering collaboration across departments, such as site reliability and engineering teams, to host essential files during the proof-of-concept phase. This phase was crucial for identifying and mitigating potential issues before full implementation. Michel secured management support by articulating the financial benefits and addressing concerns in familiar financial terms. Furthermore, he emphasized flexibility, fine-tuning aspects that weren't working, and continuously improving the system to match evolving business needs. By focusing on key performance indicators (KPIs) like lead generation and customer service improvement, the transition was aligned with Shell Recharge's strategic goals.
4.
Result
Enhanced Data Strategies Achieved
The migration to Piano Analytics was a success, leading to significantly improved data capture, analysis, and strategic implementation. Michel's approach ensured minimal disruptions, and the new system provided valuable insights into customer behaviors and service usage. The KPIs, such as lead generation and customer service quality, saw notable improvements. Shell Recharge could now analyze which support articles and contact links were most used, allowing proactive enhancements based on real-time data. Trend recognition over time became more accurate, directly contributing to better customer service and support resources, thus driving overall business performance and customer satisfaction.
Keywords
SHELL RECHARGE
PIANO ANALYTICS
DATA ANALYTICS MIGRATION
LEAD GENERATION IMPROVEMENT
CUSTOMER SERVICE DATA
STRATEGIC IMPLEMENTATION
ANALYTICS BEST PRACTICES
COLLABORATIVE DATA STRATEGIES
The Blurbs FAQs
Piano hasn't answered their category questions yet.
1.
What parts of the eCommerce journey does your platform monetize (pre-checkout, checkout, post-purchase, order confirmation, etc.)?
Piano has not completed their Blurbs FAQs
2.
How does your platform personalize monetization opportunities for each customer?
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3.
Can we control the types of offers shown to customers, and how do you ensure brand alignment?
Piano has not completed their Blurbs FAQs
4.
How does your platform integrate with our eCommerce tech stack (Shopify, Magento, Salesforce Commerce Cloud, etc.)?
Piano has not completed their Blurbs FAQs
5.
Can your platform drive additional revenue through partner offers, or is it focused only on upselling our own products?
Piano has not completed their Blurbs FAQs
6.
How do you measure the effectiveness of monetization campaigns, and what reporting/analytics do you provide?
Piano has not completed their Blurbs FAQs
7.
Does your platform support dynamic A/B testing to optimize monetization strategies?
Piano has not completed their Blurbs FAQs
8.
Can your platform support international markets and multiple currencies?
Piano has not completed their Blurbs FAQs
9.
How does your platform impact the overall customer experience and checkout conversion rates?
Piano has not completed their Blurbs FAQs
10.
Can your platform integrate with our loyalty or rewards program to incentivize engagement?
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Piano
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