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Rokt

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"Improves ecommerce transactions with optimized, targeted marketing."

Rokt makes ecommerce more profitable by enhancing the checkout experience, acquiring new customers, and providing relevant upsells. They deliver increased revenue by placing relevant offers post-transaction, improving customer lifetime value.
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Rokt's Website Claims...
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Proven track record
Rokt claims that they are trusted by 17,000+ of the world's leading ecommerce brands, demonstrating their widespread adoption and success.
Innovative solutions
Rokt claims to transform the checkout experience and drive sales by making each transaction relevant at the moment that matters most, when customers are buying.
Exclusive partnerships
Rokt claims to offer access to an exclusive closed marketplace across 4.6B+ transactions on premium ecommerce sites for their Rokt Ads solution.
BlurbSTAR Case Study
Cinemark & Rokt
Rokt partnership boosts Cinemark's revenue and customer engagement.
12.24%
positive engagement with offers
16.02%
customer conversion on specific offers
1.
Situation
Cinemark Finds New Revenue Stream
→
Cinemark seeks innovative growth strategies.
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Needs to boost customer engagement.
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Aims to tap into customer confirmation pages effectively.
Cinemark, being one of the world's largest theatrical exhibition companies, was in pursuit of unique growth opportunities to enhance its customer experience and generate incremental revenue. The company recognized that competition was stepping up in the movie exhibition space, requiring innovative solutions to stay ahead. With an existing customer base that loves entertainment, Cinemark wanted to capitalize on the idle potential of their order confirmation pages. They sought a technology partner that could effectively harness machine learning to maximize customer engagement and drive revenue without affecting the seamlessness of the current customer journey.
2.
Task
Harness Idle Potential of Pages
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Utilize underperforming order pages.
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Incorporate personalized, non-disruptive offers.
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Increase Movie Club memberships.
The task at hand for Cinemark was to unlock additional value from the order confirmation page interactions, which had been underutilized in terms of revenue potential. These pages presented an opportunity to provide personalized offers and ads that could increase customer engagement without disrupting the transaction experience. Cinemark's objective was to ensure relevance in all offers presented, thereby enhancing customer satisfaction and encouraging more frequent interactions. They intended to use these incremental interactions to increase membership in their Movie Club, improving customer loyalty and overall revenue streams.
3.
Action
Strategic Partnership with Rokt Launched
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Partnered with Rokt for page utilization.
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Leveraged Rokt's machine learning tools.
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Promoted first and third-party offers.
Cinemark initiated a strategic partnership with Rokt, capitalizing on Rokt's expertise in ecommerce solutions and advanced machine learning technologies. Rokt's tools enabled Cinemark to place exclusive, tailored offers on confirmation pages, which were intelligently selected to match customer preferences. Cinemark delivered these precise promotions both for first-party offers, like Cinemark gift cards, and third-party brand offers. Additionally, Rokt Ads allowed Cinemark to market their Movie Club subscriptions effectively, reaching targeted audiences. By doing so, they drove growth in both new customer acquisition and deepened relationships with existing customers.
4.
Result
Significant Revenue and Membership Rewards
→
16.02% conversion rate on offers.
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Boosted Movie Club subscriptions.
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12.24% positive engagement with offers.
The partnership with Rokt proved to be highly fruitful for Cinemark. They not only opened a new revenue channel but also enhanced the customer experience through relevant offers, achieving a 16.02% customer conversion on specific offers. There was substantial positive engagement, evidenced by a 12.24% interaction rate with third-party offers. Such results highlighted the efficacy of personalized marketing initiatives in a competitive entertainment landscape. Furthermore, Cinemark experienced a boost in Movie Club subscriptions due to targeted ads, which further solidified the customer base, setting a precedent for how strategic technological implementations could yield impactful business results.
Keywords
CINEMARK
ROKT
INCREMENTAL REVENUE
CUSTOMER ENGAGEMENT
PERSONALIZED OFFERS
CONFIRMATION PAGES
GROWTH STRATEGIES
MOVIE CLUB SUBSCRIPTIONS
The Blurbs FAQs
Rokt hasn't answered their category questions yet.
1.
What parts of the eCommerce journey does your platform monetize (pre-checkout, checkout, post-purchase, order confirmation, etc.)?
Rokt has not completed their Blurbs FAQs
2.
How does your platform personalize monetization opportunities for each customer?
Rokt has not completed their Blurbs FAQs
3.
Can we control the types of offers shown to customers, and how do you ensure brand alignment?
Rokt has not completed their Blurbs FAQs
4.
How does your platform integrate with our eCommerce tech stack (Shopify, Magento, Salesforce Commerce Cloud, etc.)?
Rokt has not completed their Blurbs FAQs
5.
Can your platform drive additional revenue through partner offers, or is it focused only on upselling our own products?
Rokt has not completed their Blurbs FAQs
6.
How do you measure the effectiveness of monetization campaigns, and what reporting/analytics do you provide?
Rokt has not completed their Blurbs FAQs
7.
Does your platform support dynamic A/B testing to optimize monetization strategies?
Rokt has not completed their Blurbs FAQs
8.
Can your platform support international markets and multiple currencies?
Rokt has not completed their Blurbs FAQs
9.
How does your platform impact the overall customer experience and checkout conversion rates?
Rokt has not completed their Blurbs FAQs
10.
Can your platform integrate with our loyalty or rewards program to incentivize engagement?
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