This company helps businesses send targeted marketing messages through email, SMS, and mobile apps. They use data to personalize each message and automate responses based on customer actions. Essentially, they unify all your customer data and communication tools in one place to streamline your marketing efforts.
Cordial claims that its AI-powered platform outshines competitors by enhancing marketer productivity and email value, as recognized by Forrester Wave™.
Unified customer data
Cordial claims to unify and activate customer data in real-time, eliminating the need for aseparate customer data platform (CDP).
Cross-channel capabilities
Cordial claims to orchestrate targeted email, SMS, and mobile app marketing without the need for standalone email service providers (ESPs) or point solutions.
PacSun migrated email & SMS to Cordial in 38 days.
21
customer affinity automations launched in 10 weeks
43
multi-channel automations migrated in 10 weeks
1.
Situation
PacSun, a leading lifestyle and apparel brand, needed to migrate their email and SMS programs from a legacy ESP to Cordial due to technical issues and messaging limitations. The migration had to be completed quickly to prevent business disruption ahead of retail’s peak season.
2.
Task
PacSun's task was to migrate over 100 automations, including intricate data and robust integrations, within 90 days. This required a solution that provided flexibility, agility, and speed, ensuring the continuity of business-critical messaging programs.
3.
Action
Cordial worked with PacSun to 'lift and shift' dynamic content and message automations. They prioritized ramping batch programs first and built essential automations in priority waves. Cordial used segmentation dictionaries, new Sculpt blocks, and promotional content features to reduce build and send times. Complex data integrations, such as the customer loyalty welcome program, were addressed using webhooks.
4.
Result
The migration was successfully completed ahead of the 90-day target. Cordial fully migrated the first wave of 43 multi-touch automations in 10 weeks and launched 77 ramp emails and 85 email + SMS touches. This seamless transition enabled PacSun to continue their messaging strategy without major disruptions, resulting in a more reliable and efficient system.
Keywords
EMAIL MIGRATION
SMS MARKETING
DYNAMIC CONTENT
CUSTOMER LOYALTY
DATA INTEGRATIONS
RETAIL PEAK SEASON
MARKETING AUTOMATION
The Blurbs FAQs
Cordial hasn't answered their category questions yet.
1.
What types of customer data does your CDP collect, unify, and activate (first-party, transactional, behavioral, intent, etc.)?
Cordial has not completed their Blurbs FAQs
2.
Can your CDP integrate with our existing tech stack (e-commerce platform, CRM, ESP, ad platforms, etc.)?
Cordial has not completed their Blurbs FAQs
3.
How does your CDP handle identity resolution across different devices, channels, and platforms?
Cordial has not completed their Blurbs FAQs
4.
Does your CDP support real-time data processing and audience segmentation?
Cordial has not completed their Blurbs FAQs
5.
How does your CDP help with personalization across marketing channels (email, SMS, paid media, website, etc.)?
Cordial has not completed their Blurbs FAQs
6.
How does your platform handle compliance with privacy laws (GDPR, CCPA) and cookieless tracking?
Cordial has not completed their Blurbs FAQs
7.
Do you offer built-in AI/ML capabilities for predictive analytics, audience scoring, or recommendations?
Cordial has not completed their Blurbs FAQs
8.
What reporting, analytics, and attribution features does your CDP provide?
Cordial has not completed their Blurbs FAQs
9.
How does your CDP enable activation of customer data for paid media, especially on platforms like Google, Meta, TikTok, and Amazon DSP?
Cordial has not completed their Blurbs FAQs
10.
What is your pricing model (flat fee, usage-based, or data volume-based), and how does it scale?
