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Insider

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"Transform customer data into personalized marketing magic."

This platform gathers customer information from various sources, analyzes behavior, and helps you create personal marketing strategies. It uses smart tools like AI to predict customer actions and improve engagement through different channels like web, email, and mobile apps.
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Insider's Website Claims...
Our AI found these claims on Insider's website.
Leader Across 10 Categories
Insider claims that G2 rated it as the #1 Leader across 10 categories for Winter’25.
Highly Rated by Gartner
Insider claims it received the highest scores in Gartner's Magic Quadrant for Personalization Engines.
Top Scores in Forrester
Insider claims to be a Leader in Forrester's Cross-Channel Campaign Management with perfect ratings.
BlurbSTAR Case Study
MAXAROMA & Insider
MAXAROMA gained $2.3M with Insider's personalization solutions.
75%
ROI from personalized recommendations
2.3M
Incremental revenue from personalization
1.
Situation
MAXAROMA needed innovative marketing solutions
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Faced challenges with limited resources.
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Needed to improve product discovery.
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Sought to enhance customer engagement.
MAXAROMA, a leading fragrance company, was facing challenges with limited team size and the need for efficient, low-development marketing solutions. The company aimed to improve product discovery, enhance customer engagement, and increase the time spent by users on their website. Additionally, there was a need to educate customers in engaging, visually appealing ways, boost brand awareness, and effectively utilize social media channels.
2.
Task
Implement efficient marketing strategies
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Implement a personalization program.
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Utilize AI for product recommendations.
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Increase online engagement and education.
To address these challenges, MAXAROMA wanted to implement a personalization program that required minimal development but offered quick returns on investment. The company sought to utilize AI-powered solutions for personalized product recommendations and improve customer experience through visual storytelling. By adopting a high-impact approach across website and mobile platforms, MAXAROMA aimed to efficiently promote products, increase online interactions, and educate their audience through creative content.
3.
Action
Adopted Insider's InStory solution
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Implemented Insider's InStory solution.
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Utilized AI for personalized experiences.
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Enhanced customer engagement online.
MAXAROMA chose to partner with Insider to implement the InStory solution. This involved integrating AI-powered recommendations and fullscreen visuals on their platforms. The use of InStory allowed the company to create engaging product discovery experiences and enhance customer journeys. It promoted products through visual storytelling on Instagram and YouTube, increasing onsite engagement and the time visitors spent exploring their offerings. This innovative strategy facilitated MAXAROMA in transforming their online presence and achieving their marketing goals efficiently.
4.
Result
Achieved significant revenue and ROI
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Generated $2.3 million in incremental revenue.
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Achieved a 75% ROI from personalized recommendations.
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Set new standards for personalization in the industry.
The implementation of Insider's InStory solution resulted in significant success for MAXAROMA. The company was able to generate an impressive $2.3 million in incremental revenue. Additionally, they achieved a 75% return on investment specifically from personalized product recommendations. These outcomes were facilitated by the increased customer engagement and enhanced product discovery experiences provided by InStory. MAXAROMA's partnership with Insider not only optimized their resources but also set new standards for personalized customer experiences in the fragrance industry.
Keywords
MAXAROMA
INSIDER
PERSONALIZATION
AI RECOMMENDATIONS
INSTORY
CUSTOMER ENGAGEMENT
PRODUCT DISCOVERY
VISUAL STORYTELLING
INCREMENTAL REVENUE
ROI
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1.
What types of customer data does your CDP collect, unify, and activate (first-party, transactional, behavioral, intent, etc.)?
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2.
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3.
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4.
Does your CDP support real-time data processing and audience segmentation?
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5.
How does your CDP help with personalization across marketing channels (email, SMS, paid media, website, etc.)?
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6.
How does your platform handle compliance with privacy laws (GDPR, CCPA) and cookieless tracking?
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7.
Do you offer built-in AI/ML capabilities for predictive analytics, audience scoring, or recommendations?
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8.
What reporting, analytics, and attribution features does your CDP provide?
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9.
How does your CDP enable activation of customer data for paid media, especially on platforms like Google, Meta, TikTok, and Amazon DSP?
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10.
What is your pricing model (flat fee, usage-based, or data volume-based), and how does it scale?
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