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Brevo

"Manage relationships with email, SMS, automation tools."

This service provides digital marketing and customer relationship management solutions. It offers tools for email, SMS, and WhatsApp campaigns, alongside marketing automation. Users can manage sales pipelines, access customer data analytics, and create loyalty programs. Additionally, it includes integration capabilities with various other tools and provides multi-channel customer service options. It helps streamline marketing and sales processes, optimize customer interactions, and improve business growth.
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Brevo's Website Claims...
Our AI found these claims on Brevo's website.
Multi-channel marketing automation
Brevo claims that their platform increases conversions with multi-channel campaigns and sophisticated marketing automation tools.
Comprehensive customer data platform
Brevo claims that their Customer Data Platform unifies and syncs data, accelerating time-to-value for businesses.
Cost-effective solutions
Brevo claims to provide the necessary functionality to manage marketing and sales while saving $30,000 annually compared to HubSpot.
BlurbSTAR Case Study
Vintage Camper Trailers & Brevo
Brevo streamlined and enhanced Vintage Camper Trailers' community engagement.
2019
Year the solution was implemented
30000
Community contacts managed effectively
1.
Situation
Paul and Caroline's Growth Challenge
→
Founded Vintage Camper Trailers in 2011.
→
Needed a cost-effective, efficient CRM solution.
→
Overwhelming cost with Constant Contact CRM.
In 2011, Paul and Caroline Lacitinola founded Vintage Camper Trailers out of their passion for vintage aesthetics, evolving it into a widely acclaimed print and digital magazine. With a community embracing thousands of enthusiasts globally, communication became key for successful engagement. However, the cost of maintaining this rapidly growing community database using their existing CRM, Constant Contact, became overwhelming for their model of operations. They needed a cost-effective yet comprehensive CRM solution to continue fostering their unique community. In response to this need, Paul and Caroline turned to Brevo in 2019. Brevo promised a solution that not only fit their budget but also offered a robust platform for managing extensive contacts, all without compromising on the quality of connection with their audience.
2.
Task
Engage Community Efficiently
→
Manage communications for over 30,000 contacts.
→
Develop clear brand image with newsletters.
→
Coordinate event announcements and partner interactions efficiently.
Faced with the necessity of maintaining effective communication across a vast customer base of over 30,000 vintage trailer enthusiasts, Paul and Caroline's task was to find a CRM capable of handling these large-scale interactions in an organized manner. The solution required adaptability for campaigns, automation for welcome flows, event announcements, and coordination with sponsors. Furthermore, achieving a visually coherent brand image through newsletters was crucial to attracting advertisers. Brevo promised an integrated system that could accommodate these tasks, especially for a growing enterprise looking to maximize community engagement and continue developing their brand identity while minimizing costs.
3.
Action
Brevo's CRM Implementation
→
Imported contacts into Brevo's CRM.
→
Utilized email/SMS marketing for effective communication.
→
Implemented automation flows for onboarding and updates.
Upon partnering with Brevo, Paul and Caroline quickly imported their extensive contacts into the new system, leveraging Brevo’s intuitive platform to develop visually compelling newsletters reflective of their brand. They utilized Brevo’s email and SMS marketing capabilities to ensure effective communication with both the community and event attendees. Automation tools within Brevo helped in strategically onboarding subscribers and providing timely updates about upcoming trailer rallies. The simplicity and comprehensive nature of Brevo allowed Paul to maintain consistent engagement without extensive time investments, facilitating a professional presentation crucial for their growth.
4.
Result
Thriving Vintage Enthusiast Community
→
Community expansion and sustainable growth.
→
Attracted advertisers and sponsors with professional branding.
→
Efficiently organized events through streamlined communication.
Through Brevo’s efficient CRM technology, Paul and Caroline sustained and expanded their vibrant community of vintage trailer lovers. The brand’s professional presentation through Brevo's intuitive email campaign tools helped attract advertisers and sponsors. The rallies and events were smoothly executed thanks to the streamlined communication processes facilitated by Brevo. Consequently, they effectively channelled their creative energies into community-building, celebrating and sharing their love for vintage trailers without worrying about the technical intricacies of marketing. It empowered them to focus on creativity and community development resulting in a thriving business.
Keywords
VINTAGE CAMPER TRAILERS
BREVO
CRM SOLUTION
COMMUNITY ENGAGEMENT
EMAIL MARKETING
SMS MARKETING
EVENT PLANNING
BRAND DEVELOPMENT
The Blurbs FAQs
Answers provided by Brevo staff and vetted by Blurbs.
10 Blurbs Questions Everyone Answers
1.
Who are your typical customers?
Small businesses
Medium businesses
Large businesses
Enterprises
Can't Say
2.
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Healthcare & Life Sciences
Financial Services
Education
Travel & Hospitality
Media & Entertainment
Consumer Goods
Automotive
Telecommunications
Non-profit & Social Enterprises
Real Estate
Manufacturing
Food & Beverage
Professional Services
Government & Public Sector
Can't Say
3.
How do you collect and monitor consumers and their data?
Cookies
Javascript
Pixels
Local Storage
IP Address
Fingerprinting
Behavioral
Third Party Data
Location
Cross-Device
I can’t answer
N/A
API
4.
Is your platform CCPA and GDPR compliant?
Yes
Only CCPA
Only GDPR
No
5.
What is your standard 'time-til-live' for clients?
Days
Weeks
Months
6.
What does a client need to install to start using your service?
Provide data
Install technology
Manual API Integration
N/A
7.
How do you provide customer service?
Dedicated account manager
Live chat
Email support
Phone support
Self-service knowledge base
Social media support
In-app support
24/7 support
8.
How do brands measure the success of a campaign using your platform?
Performance
Can't Say
Customer Engagement
Revenue Growth
Brand Awareness
Operational Efficiency
Customer Retention
Customer Satisfaction
Other
9.
What integrations do you offer?
E-Commerce Platforms
CDPs
Digital Advertising
Measurement
Consumer Messaging
Custom APIs & Webhooks
10.
What is your pricing model?
Subscription-based
Pay-per-use
Tiered pricing
Performance-based pricing
Custom contract pricing
Free trial or freemium model
Can't Say
10 Customer Data Platform (CDP)-Specific Questions
11.
What types of customer data does your CDP collect, unify, and activate (first-party, transactional, behavioral, intent, etc.)?
"1. Demographic Information
2. Contact Information
3. Transactional Data
4. Customer Behavior Data
5. Marketing Campaign Data
6. Customer Support Interactions
7. Offline Data
8. Personalized Data"
12.
Can your CDP integrate with our existing tech stack (e-commerce platform, CRM, ESP, ad platforms, etc.)?
"Yes"
13.
How does your CDP handle identity resolution across different devices, channels, and platforms?
"AI"
14.
Does your CDP support real-time data processing and audience segmentation?
"Yes"
15.
How does your CDP help with personalization across marketing channels (email, SMS, paid media, website, etc.)?
"Brevo utilizes several methods for personalization, including leveraging contact attributes, incorporating dynamic data from data feeds, and AI for content generation. Personalization can be applied to email content, subject lines, and SMS messages."
16.
How does your platform handle compliance with privacy laws (GDPR, CCPA) and cookieless tracking?
"We are GDPR, CCPA compliant"
17.
Do you offer built-in AI/ML capabilities for predictive analytics, audience scoring, or recommendations?
"Yes"
18.
What reporting, analytics, and attribution features does your CDP provide?
"Brevo CDP offers robust reporting, analytics, and attribution features to provide a comprehensive view of your customer data. It allows you to analyze and visualize data from various sources, track key marketing metrics, and even create custom dashboards."
19.
How does your CDP enable activation of customer data for paid media, especially on platforms like Google, Meta, TikTok, and Amazon DSP?
"Centralize, organize, and analyze data."
20.
What is your pricing model (flat fee, usage-based, or data volume-based), and how does it scale?
"Brevo's pricing structure is primarily usage-based, meaning it charges customers based on the number of emails they send each month. This differs from many other email marketing platforms that charge based on contact list size."
Brevo
Website
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