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mParticle

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"AI-powered customer data management platform"

mParticle streamlines customer data collection, quality control, AI-powered prediction and real-time audience segmentation, connecting data to over 300 marketing, analytics, and data warehousing tools in real-time.
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1.
What types of customer data does your CDP collect, unify, and activate (first-party, transactional, behavioral, intent, etc.)?
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2.
Can your CDP integrate with our existing tech stack (e-commerce platform, CRM, ESP, ad platforms, etc.)?
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3.
How does your CDP handle identity resolution across different devices, channels, and platforms?
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4.
Does your CDP support real-time data processing and audience segmentation?
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5.
How does your CDP help with personalization across marketing channels (email, SMS, paid media, website, etc.)?
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6.
How does your platform handle compliance with privacy laws (GDPR, CCPA) and cookieless tracking?
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7.
Do you offer built-in AI/ML capabilities for predictive analytics, audience scoring, or recommendations?
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8.
What reporting, analytics, and attribution features does your CDP provide?
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9.
How does your CDP enable activation of customer data for paid media, especially on platforms like Google, Meta, TikTok, and Amazon DSP?
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10.
What is your pricing model (flat fee, usage-based, or data volume-based), and how does it scale?
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