This company helps teams create better-performing social media ads by providing automated reports and actionable insights. They identify what makes ads successful, visualize this data in easy-to-understand reports, and guide teams towards effective ad creation. Their platform eliminates guesswork, making it simpler for creative, management, and marketing teams to collaborate effectively.
HexClad boosted top-funnel spending by 60% with Motion.
10+
Hours saved weekly on creative reporting
60%
Increase in top-of-funnel spend
1.
Situation
HexClad, a premium cookware brand endorsed by Gordon Ramsay, needed a scalable way to handle creative performance reporting. Their lean marketing team was overwhelmed by the manual work required for detailed tracking, which hampered their ability to elevate their paid media strategy.
2.
Task
HexClad’s task was to find an efficient, scalable solution for in-depth creative reporting to reduce the time spent on manual processes and enable strategic growth in their paid media efforts.
3.
Action
HexClad partnered with Motion, which helped them automate their reporting. Within 48 hours, HexClad imported data from NorthBeam into Motion, generating auto-populating reports that saved the team over 10 hours weekly. These reports included detailed performance analytics based on various metrics such as value proposition and content type.
4.
Result
As a result, HexClad increased their top-of-funnel spend by 60% and doubled their creative testing output. The efficient reporting process saved 10+ hours per week, enabling the team to focus more on strategic initiatives and expand their marketing reach effectively.
Keywords
HEXCLAD
MOTION
CREATIVE REPORTING
TOP-OF-FUNNEL SPEND
PAID MEDIA STRATEGY
GORDON RAMSAY
The Blurbs FAQs
Motion hasn't answered their category questions yet.
1.
What types of creative formats do you support (static, video, HTML5, dynamic, etc.)?
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2.
Does your platform offer AI-driven creative generation, and how does it work?
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3.
Can your CMP dynamically personalize ads based on audience data and real-time triggers?
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4.
How does your platform integrate with our existing ad stack (Meta, Google Ads, TikTok, Amazon DSP, etc.)?
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5.
What automation features do you offer for ad production and scaling?
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6.
Do you provide performance analytics and creative insights to optimize ad effectiveness?
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7.
How does your platform support brand consistency and creative collaboration?
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8.
Can your platform generate multiple creative variations for A/B testing and automated experimentation?
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9.
How does your CMP handle privacy compliance, asset security, and first-party data integration?
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10.
How does your platform support omnichannel creative distribution (display, social, CTV, email, retail media, etc.)?
