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Smartly

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"Boosts sales with creative ad automation"

Smartly.io provides an all-in-one AI-powered advertising platform that allows businesses to develop creative at scale, optimize campaigns across channels, and analyze actionable insights for future campaigns.
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BlurbSTAR Case Study
Smartly.io & Emma Sleep
Emma Sleep boosted creatives using AI.
50%
Increase in DPA campaign adoption
245%
Increase in conversion rate
1.
Situation
Emma Sleep's Creative Challenges
→
Challenged by restricted use of DPA templates
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Cumbersome manual background removal process
→
Failed alternatives for production streamlining
Emma Sleep, a leading D2C sleep brand, faced significant obstacles in producing and scaling their advertising creatives. Specifically, their product images featured an embedded orange circle in the background, which restricted their ability to launch Dynamic Product Ads (DPA) campaigns using templates. Previously, Emma Sleep removed backgrounds manually, a labor-intensive, cumbersome process that prevented them from scaling efficiently. They had also explored alternatives to streamline production and rectify graphics across their entire catalog, but these methods failed to bring success or save time.
2.
Task
Scaling and Streamlining Creativity
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Resolve background image constraints
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Leverage Creative Templates effectively
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Save time and resources while scaling
Emma Sleep needed to resolve the issue of the orange circle background to leverage DPA campaigns effectively. Their goal was to find a scalable and efficient method for background removal that would allow them to utilize Creative Templates for their expansive product catalog. This would not only save time and resources but also enable them to customize and scale their advertising creatives across different markets. Achieving this would contribute significantly to improving their conversion rates and adoption of DPA campaigns.
3.
Action
Introducing Generative AI Assist
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Tested Smartly's Generative AI Assist
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Removed backgrounds at scale
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Utilized Creative Templates for fresh visuals
Emma Sleep was among the first clients to test Smartly's Generative AI Assist: Background Removal tool. By employing Smartly's AI-powered solution, they managed to remove the orange circle background from their entire product catalog at scale. With new images in place, Emma Sleep combined them with Creative Templates to give their advertisements a fresh look across over 1,000 products. This AI-driven approach enabled them to produce new visuals with just a few clicks, significantly streamlining their creative workflow.
4.
Result
Achieving Remarkable Improvements
→
245% increase in conversion rate
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50% rise in DPA campaign adoption
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Significant time and resource savings
The intervention with Smartly's Generative AI Assist led to impressive results for Emma Sleep. They experienced a 245% increase in conversion rate (CVR) and a 50% increase in the adoption of DPA campaigns across markets. Additionally, the new automated and streamlined workflow saved considerable time and resources, allowing them to focus on campaign customization and market expansion. The optimization efforts yielded a significant uplift in their performance marketing metrics.
Keywords
GENERATIVE AI IN MARKETING
BACKGROUND IMAGE REMOVAL
AD CREATIVE SCALING
DPA CAMPAIGN OPTIMIZATION
EMMA SLEEP CASE STUDY
SMARTLY.IO SOLUTIONS
CREATIVE AUTOMATION IN RETAIL
CONVERT RATE INCREASE
DIGITAL PRODUCT ADVERTISEMENT
AI-POWERED AD TECH
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1.
What types of creative formats do you support (static, video, HTML5, dynamic, etc.)?
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2.
Does your platform offer AI-driven creative generation, and how does it work?
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3.
Can your CMP dynamically personalize ads based on audience data and real-time triggers?
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4.
How does your platform integrate with our existing ad stack (Meta, Google Ads, TikTok, Amazon DSP, etc.)?
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5.
What automation features do you offer for ad production and scaling?
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6.
Do you provide performance analytics and creative insights to optimize ad effectiveness?
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7.
How does your platform support brand consistency and creative collaboration?
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8.
Can your platform generate multiple creative variations for A/B testing and automated experimentation?
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9.
How does your CMP handle privacy compliance, asset security, and first-party data integration?
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10.
How does your platform support omnichannel creative distribution (display, social, CTV, email, retail media, etc.)?
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