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Omneky

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"Generates AI-driven ads across various platforms."

This company uses AI to create and manage thousands of tailored online ads across multiple platforms, automating the creative process from concept to launch, and analyzing performance data to optimize ad effectiveness.
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Omneky's Website Claims...
Our AI found these claims on Omneky's website.
Brand Safety
Omneky claims that it enforces brand standards with fine-tuned Large Language Models (LLMs), ensuring brand consistency and safety across all channels.
Creative Performance Insights
Omneky claims that it provides insights to help customers understand creative performance and make data-driven decisions to optimize for maximum impact.
AI-Powered Creative Generation
Omneky claims that it can automatically generate high-quality visuals, ad copy, and product photos tailored to customers' brands using their data, guidelines, and performance insights.
BlurbSTAR Case Study
Omneky & Yotta
Omneky reduced Yotta’s lead costs efficiently.
30%
Lower CPA on Facebook
50%
Lower cost per lead on TV
1.
Situation
Yotta Seeks Reducing Lead Costs
→
High costs per app install.
→
Need for high-quality down-funnel conversions.
→
Struggled for a cohesive multi-platform narrative.
When Omneky partnered with Yotta, a fintech company aiming to revolutionize personal finance perceptions, Yotta was grappling with high costs per app install and needed more efficient down-funnel conversions. Despite an established campaign, Yotta faced challenges in maintaining low lead costs and achieving high-quality leads on Facebook and Google. Their in-house creative team needed assistance in producing a concise yet compelling narrative across multiple platforms, including the potential new avenue of television advertising.
2.
Task
Leverage AI to Lower Costs
→
Lower lead and acquisition costs.
→
Optimize existing creative assets.
→
Expand advertising platforms.
Omneky's primary task was to help Yotta lower their lead costs while maintaining high lead quality and expanding reach across new advertising platforms. The challenge was to use existing creative assets effectively while introducing AI-enhanced strategies to boost engagement and conversion rates. This included optimizing ad creatives, expanding audience targeting, and testing different forms of media spread across platforms like Google, Facebook, TikTok, and TV. The goal was to create a seamless integration of creative content that resonated with audiences and achieved measurable business outcomes.
3.
Action
Executed Data-Driven Campaigns
→
Used GPT-3 for ad copy.
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Cross-platform UGC and testimonial videos.
→
TV ads with TV Scientific.
Omneky enacted multiple strategies to address Yotta’s challenges. They utilized advanced AI, including GPT-3, to create high-performing ad copy and leverage computer vision for pinpointing ad features. Launching User Generated Content (UGC) and long-form testimonial videos across Google, Facebook, TikTok, and TV platforms, they targeted ‘lookalike’ audiences for maximized engagement. Employing a cross-platform orchestration, Omneky continually iterated on creative content, closely monitored performance, and tailored ad distribution to optimize results. The TV campaign was launched via TV Scientific, refining ad placements by testing different durations and placements.
4.
Result
Achieved Significant Cost Reductions
→
50% lower cost per lead on TV.
→
30% lower cost per in-app purchase on Facebook.
→
2x conversion rate on Google.
Omneky’s data-driven approach delivered significant cost reductions for Yotta. Within the first month, they achieved a substantial decrease in acquisition costs—50% lower cost per lead on TV and 30% lower cost per in-app purchase on Facebook. Conversion rates doubled for bank-connected conversions via Google ads. By effectively iterating and leveraging AI-driven insights, Omneky enhanced the overall efficiency of Yotta’s campaigns, enabling them to scale while maintaining brand consistency. The diverse, data-backed creative strategy not only broadened Yotta’s reach but also secured quantifiable improvements in performance metrics across all platforms.
Keywords
OMNEKY
YOTTA
AI-DRIVEN ADVERTISING
COST PER LEAD
CONVERSION RATES
GOOGLE ADS
FACEBOOK ADS
TIKTOK ADS
TV ADVERTISING
AD OPTIMIZATION
GPT-3
CROSS-PLATFORM
The Blurbs FAQs
Omneky hasn't answered their category questions yet.
1.
What types of creative formats do you support (static, video, HTML5, dynamic, etc.)?
Omneky has not completed their Blurbs FAQs
2.
Does your platform offer AI-driven creative generation, and how does it work?
Omneky has not completed their Blurbs FAQs
3.
Can your CMP dynamically personalize ads based on audience data and real-time triggers?
Omneky has not completed their Blurbs FAQs
4.
How does your platform integrate with our existing ad stack (Meta, Google Ads, TikTok, Amazon DSP, etc.)?
Omneky has not completed their Blurbs FAQs
5.
What automation features do you offer for ad production and scaling?
Omneky has not completed their Blurbs FAQs
6.
Do you provide performance analytics and creative insights to optimize ad effectiveness?
Omneky has not completed their Blurbs FAQs
7.
How does your platform support brand consistency and creative collaboration?
Omneky has not completed their Blurbs FAQs
8.
Can your platform generate multiple creative variations for A/B testing and automated experimentation?
Omneky has not completed their Blurbs FAQs
9.
How does your CMP handle privacy compliance, asset security, and first-party data integration?
Omneky has not completed their Blurbs FAQs
10.
How does your platform support omnichannel creative distribution (display, social, CTV, email, retail media, etc.)?
Omneky has not completed their Blurbs FAQs
Omneky
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