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Simpli.fi

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"Maximizes relevance, multidimensional results providing platform."

They simplify the delivery of personalized ads across various platforms including CTV, mobile, and display and help agencies and brands measure the results thereby maximizing their advertising performance.
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BlurbSTAR Case Study
Krispy Kreme & CGR Communications & Simpli.fi
Enhanced Krispy Kreme's foot traffic via targeted programmatic advertising.
237
In-store visits
0.21%
Click-Through Rate (CTR)
1.
Situation
Promoting New Store Opening
→
Promote Krispy Kreme's first Jamaican store
→
Stand out in a competitive fast-food market
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Leverage CGR and Simpli.fi's expertise
Krispy Kreme aimed to promote the grand opening of their first location on the island of Jamaica amidst a competitive market for quick meals. They enlisted CGR Communications, a trusted local agency with significant expertise, to develop a campaign to stand out in this crowded space. CGR Communications partnered with Simpli.fi, leveraging their programmatic advertising solutions to create a targeted campaign. The challenge was to ensure high foot traffic and brand awareness for the new Krispy Kreme store using a strategy with precise targeting and granular attribution.
2.
Task
Execute Targeted Programmatic Campaign
→
Deploy location-based targeting and online behavior strategy
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Achieve low CPA and high CTR
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Leverage Geo-Fencing and Search Retargeting
CGR Communications' task was to execute a programmatic advertising strategy that effectively targeted potential customers and drove them to Krispy Kreme's new store. The goal was to deploy a campaign focused on location-based targeting and online behavior to yield a low Cost Per Action (CPA) and high Click-Through Rate (CTR). With their programmatic advertising solutions, CGR Communications utilized Simpli.fi's advanced targeting capabilities such as Geo-Fencing and Keyword Search Retargeting to reach relevant audiences. The main objective was to drive foot traffic while keeping the CPA below $20 and achieving a CTR of 0.10%.
3.
Action
Implement Geo-Fencing, Retargeting
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Established Geo-Fencing around 20 nearby stores
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Created Conversion Zone for in-store visit tracking
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Implemented Keyword Search Retargeting with 1559 keywords
The team from CGR Communications and Simpli.fi implemented a dual strategy comprising Geo-Fencing and Keyword Search Retargeting. They began by drawing target fences around 20 retail stores near the new Krispy Kreme location that sold similar products, aiming to capture visitors and serve them ads for up to 30 days. A Conversion Zone was also established around the Krispy Kreme store to track in-store visits from users served with the ads. Additionally, the campaign targeted online behavior by deploying Keyword Search Retargeting with 1559 keywords related to doughnuts, coffee shops, and similar brands, serving display ads to those who showed interest through their online searches.
4.
Result
Exceeded Traffic, CPA Goals
→
237 in-person visits achieved
→
CPA of $5.51, better than $20 goal
→
CTR of 0.21%, surpassing 0.10% target
By the end of the 48-day campaign, the collaboration between CGR Communications, Krispy Kreme, and Simpli.fi produced outstanding results. The campaign successfully delivered 237 in-person visits to the new Krispy Kreme store, significantly outperforming the CPA target with an actual CPA of $5.51—well below the $20 goal. Additionally, the campaign achieved a CTR of 0.21%, more than doubling the initial target of 0.10%. These results not only demonstrated the effectiveness of the targeted programmatic strategy but also laid the groundwork for continued partnership to increase brand awareness and foot traffic in Jamaica.
Keywords
KRISPY KREME
CGR COMMUNICATIONS
SIMPLI.FI
PROGRAMMATIC ADVERTISING
GEO-FENCING
KEYWORD SEARCH RETARGETING
COST PER ACTION
CLICK-THROUGH RATE
LOCATION-BASED TARGETING
RETAIL MARKETING
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1.
What types of ad inventory do you support (display, video, native, CTV, DOOH, audio, retail media, in-app, etc.)?
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2.
What audience targeting capabilities do you offer (1st-party data activation, contextual, behavioral, geo, lookalikes, AI-driven modeling)?
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3.
What level of control and transparency do you provide in bidding strategies and media costs?
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4.
Do you support both open exchange and private marketplace (PMP) deals with premium publishers?
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5.
How do you handle identity resolution and cookieless targeting (Unified ID 2.0, LiveRamp, clean rooms, contextual AI)?
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6.
What optimization and AI-driven automation do you offer to improve performance and efficiency?
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7.
What attribution models and measurement tools do you provide for tracking ad effectiveness?
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8.
How do you prevent ad fraud and ensure brand safety (IAS, DoubleVerify, MOAT, ads.txt, pre-bid filtering)?
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9.
Do you provide a self-serve platform, managed service, or hybrid model?
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10.
What level of creative support do you provide, and do you support dynamic creative optimization (DCO)?
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